The digitalization of society is progressing and the growth in the number of online stores is constantly increasing. Nowadays, there are no low-competitive niches in e-commerce, so to attract visitors to your online store you need to constantly test new tools and optimize old ones. In this article we will talk about what online advertising is most effective for online stores, and help you decide on the choice of marketing channels for your business.
Before you start advertising an online store, you need to be 100% sure that the site is ready to meet the needs of visitors. What does this mean? Online store will have to compete not only with the same sites, but also with the giants of the market - marketplaces. Therefore, so that the buyer after switching from advertising stayed on your site and made a purchase, his path should be as easy and comfortable as possible, starting from the catalog, and ending with the payment page.
Remember your trips to the supermarket - the goods in all departments, racks and on the shelves are arranged in a certain order, and the plan of the store is designed so that the goods can be easily found and quickly buy. The same logic should apply to online store sales:
Only after you improve the usability of the online store, you can start promoting the site. Otherwise, no matter how well the advertising campaign was not set up, sales will be at a minimum due to the fact that the site will be inconvenient for the buyer. To avoid such a problem, for the development of an online store, we recommend to contact professionals with a large number of cases on the creation of e-commerce projects.
IT-company MEGASITE has been on the market for more than 13 years, we have more than 900 successfully implemented projects, so our competence allows us to create modern online stores and successfully promote them on the Internet.
Ways of promotion of an online store depend on the goods sold and the target audience. Let's take a closer look at each of the promotion channels.
The leading tool for increasing the number of visitors is SEO-promotion of websites and online stores. With the help of this method, you can get an already interested CA on a daily basis. SEO involves a rather large pool of actions, but the time and budget spent is worth it. In return, you get a position in the top of the Google rendition, which is trusted by users.
To implement SEO in an online store, you need to perform two steps - internal and external optimization. Internal optimization includes:
External optimization means building up link mass from other resources so that the online store looks more reliable and authoritative in the eyes of Google.
These are text, graphic, video ads that are shown to users if they enter in the Google search bar or are interested in a particular topic. Contextual advertising is convenient because immediately after launching leads the first visitors, unlike SEO. But it also stops working as soon as you stop funding it.
Types of advertising in Google:
Contextual advertising to promote an online store is best if you have popular products and they are often searched for.
Your store is not yet on social networks? Then get official accounts on Facebook, Instagram, Tik-Tok and emphasize the social network where your target audience is the largest. Publish products, talk about new collections and sales, communicate your business values and communicate directly with your customers.
Social media can be used for targeting, or you can use bloggers and opinion leaders to promote your products.
Email newsletters work great for increasing online store sales, but there are some nuances. Users are tired of spam, so your mailings should be as personalized as possible and not very frequent. Secondly, emails should be sent only after subscribers consent.
In this strategy, businesses attract customers through useful content that is not aimed at "selling". That is, it is not a direct advertisement of the store, but the most native content, in which the benefit for a person is "sewn". The main channels of content marketing are:
The content marketing strategy is completely built on the interests of your target audience. Through your articles/videos you should sincerely want to give benefit to people, only in this case materials will really be popular and cause trust. In addition, do not forget to periodically do a competitor analysis to always be on trend. We emphasize that this recommendation is suitable for absolutely all types of online advertising.
Want to order advertising online store? Web studio in Kiev MEGASITE invites you to a free consultation on your project. We provide a full range of services on SEO and contextual advertising for multiple increase of sales in online stores of our clients.