Opportunities to promote your company in Google Ads

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
22 Feb 2023
434 views
5/ 5  (1)
Opportunities to promote your company in Google Ads

Promotion in Google Ads is an effective tool for increasing targeted traffic. Our web studio in Kiev MEGASITE offers services for launching and increasing the efficiency of existing advertising campaign. We optimize Google Ads inexpensively and effectively.

How does Google Ads work?

Contextual ads have many advantages for business, but first let's understand what exactly we are talking about.

Google Ads - what is it? It is a contextual advertising platform that Google has developed. AdWords allows you to place ads in search results for relevant queries of the audience.

Offers are shown in the top and bottom positions of search results. They differ from regular ads only in the caption "Ads."

It's important to understand how Google Ads work. The user enters a query for which Google generates a list of relevant pages. Along with the usual web resources that match the query, ads are also shown in the output.

Ads have three payment options, which depend directly on the specific purpose of the campaign:

  • for clicks - you pay for each click on an ad;
  • for displays: you pay for every 1000 displays;
  • for conversion - payment only when the user performs the necessary actions.

Our web studio specializes in the promotion and development of websites. We will set up contextual advertising quickly, efficiently and inexpensively.

Advertising opportunities of Google Ads

For a beginner it can be difficult to figure out how to use Google Ads and how to correctly configure this tool, so it's better to entrust such specific work to professionals. You can order contextual advertising in our studio, which will be the most effective for your business.

Correct use of Ads service opens the following opportunities:

  • The ad is shown exclusively to a hot audience. These are people who are looking for your product or service and are willing to buy it;
  • You can adjust the display by certain characteristics, such as the location of the user;
  • You can show text, banner, product and video ads. This allows you to choose the best format for providing information;
  • There is a possibility of control and optimization of advertising costs. The owner of the campaign monitors the return on his investment;
  • Ads are shown not only in Google, but also on other partner sites of the contextual media network - YouTube, Play Market, in the game applications;
  • The result can be obtained immediately, literally a day after the launch of the campaign. If the contextual advertising setup is done correctly, the business will immediately receive a positive result.

Types of advertising in Google Ads

There are different types of advertising campaigns in Google Ads. The choice is made depending on the goals set and the characteristics of the business. There are the following types of campaigns:

  • Search advertising - the audience is shown ads when their query and the semantic core for your advertising campaign match. These creatives can be divided into dynamic, text and using a phone number;
  • Contextual Media Network (CMN) ads - aimed at a specific target audience and help to generate demand for the product;
  • Video advertising - shown on YouTube and partner sites;
  • Campaign in Google Shopping - a banner with a photo and information about the product is shown to the user in the output;
  • Mobile application advertising - the audience sees mobile application offers in search results, Google Play, YouTube and KMS.

Employees of our web-studio MEGASITE will adjust contextual ads to the needs of your business and combine the launch of different types of ads for greater efficiency. If you are interested in creating websites in Ukraine and their promotion come to us for a free consultation. We'll discuss project details and calculate the cost and timing of the launch.

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