Why is the site not selling? Possible Cause Analysis

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
20 Oct 2022
116 views
5/ 5 (1)
Why is the site not selling? Possible Cause Analysis

Work on the online store does not end with its commissioning. A fairly common occurrence is the moment when the specialists did their job competently, but the question still arises - why the site does not sell. Here it is important to analyze the state of the resource itself, its activities in order to determine the reasons for the lack of sales and a further strategy for solving problems.

It also makes sense to consult with experts who understand what website development is and how to make it really selling. Our Megasite web studio employs only development professionals who will fully analyze your web site and find a solution. There are some of the most common reasons for a lack of sales.

Why the site does not sell, and what can be done about it

Poor website content

In order for the goods to be purchased, there should be as much information about them as possible, and these should be specific technical characteristics, properties, and so on. What is a selling site? This is a site with reliable and up-to-date information. Accuracy must be in everything - both in the indication of the cost, taking into account the delivery, and the conditions of this delivery. There should be enough information about the company itself, its activities, and you should not forget about specifying contact details. It doesn't matter if it is a region of Ukraine or it is an international portal.

How to make a selling website? At a minimum, fill the cards with high-quality images of the product from different angles. It's good when a system of ratings and reviews is used - this indicates that the site has nothing to hide, and even negative reviews on the product remain.

Lack of adaptation for mobile devices

A design that is suitable for desktop PCs may be incorrectly navigated on mobile devices, with errors. Traffic from mobile devices is significant, so you need to additionally think about either creating a mobile version or a full-fledged application, if the budget allows. There are many nuances in answering the question “What should a selling site look like”. But adaptation to different screens and different devices should be a must. Otherwise, the flow of customers will be limited.

Long page loading

Overloaded pages will lead to the fact that the audience will go to other sites. In this situation, you need to look for professionals who understand what website development is and how to optimize a ready-made resource.

Too many actions from choosing a product to placing an order

Moments such as site navigation, its functionality and the client's path are thought out in advance. Why is the site not selling? It may be difficult for the client to understand what to click and he goes to a website with a more understandable and intuitive interface.

Poor quality of individual pages

What should a site owner know? The question is extensive, because here we can talk about the overload of pages with ads, about a large number of pop-up windows, about an illiterate description of categories.

Bad or old design

A matter for which the designer should be responsible. Analysis of the resource from professionals who understand how to make a selling website right away reveals typical errors, for example, the wrong combination of colors, fonts, and poor readability of the text.

Wrong work with the audience

To increase page traffic, you need to find the right audience, attract it and make it so that it does not leave later. For this, linkbaiting, targeted advertising, SMM or email marketing are used.

Even the most problematic site, which no one has dealt with for a long time or has been doing it wrong, can be turned into a visited resource. To do this, you just need to contact specialists with experience in such matters who work in our web studio in Kyiv. Our team knows exactly what a selling site should be like and how to optimize existing projects on the Internet.

Do you still have questions? Fill out the form and get all the answers at a free consultation. Do not ignore the opportunity to increase your profit.

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