How to sell? Online store or Instagram page

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
10 Oct 2022
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How to sell? Online store or Instagram page

The start of any business is accompanied by great difficulties, mistakes, the need to correct all the shortcomings in the process. It is especially difficult for those entrepreneurs who decide to move from offline platforms to the digital space. Starting a business on the Internet is a trend, but without understanding how to sell on the Internet, how this or that site works and what affects the increase in sales, success cannot be achieved. If we talk about business with a perspective, then you need not only to understand how best to sell on the Internet. It is important to study the key features of a particular site. Now there is a choice between a full-fledged website and a page on Instagram.

Creating an online store: the pros and cons of selling through the site

It’s worth saying right away that the process of creating a full-fledged online store takes much more time than the process of creating a page on a social network. For this, appropriate budgets are also needed, since the development of an online store requires the involvement of a large number of specialists. The process includes the selection of a domain name, the choice of hosting, work on design, work on the technical part, work with products and their addition, linking payment systems, CRM systems, and more. This is worth considering before selling online.

It is impossible to make such a site on your own without the necessary knowledge, since the format of template business card sites is not suitable for these tasks. Creating an online store gives the customer the following advantages:

  • almost complete freedom of action. If in social networks a lot is limited by the format and rules of the platform, then there is an opportunity to make a store with any scale, functionality, format;
  • a more suitable format for product presentation, search and purchase. The site has more opportunities to post photos of products, add useful information, make a breakdown into categories, search by certain criteria;
  • more tools for automation, accounting, statistics collection. The trading process takes place without the direct participation of the business owner. And the collected information allows you to understand how to sell more via the Internet;
  • for the site, there are more tools and opportunities for targeted advertising.

For the development, launch and further support of the site, along with promotion, certain budgets are needed. And this is a delayed process. Specialists of our web studio in Kyiv can tell you more about this.

Online store to increase sales

Using Instagram for Business: Pros and Cons of the Approach

From the point of view of time and money costs, as well as resources in general, doing business through Instagram is easier. Registration takes just a few minutes, it is free. If there is a profile with a large and active subscriber base, then the business will have some success pretty quickly. But not everyone knows how to sell on the Internet correctly and with the competent use of available resources. Here, too, not everything is so simple, because you need to connect a business status to the profile, correctly arrange product cards, create a selling description, links, hashtags. You need to be able to work with targeted advertising, for example, to advertise only for the Ukraine region.

In favor of this way of doing business says the following:

  • the speed of starting a business from scratch, the minimum cash investment at the start;
  • a minimum of technical resources - you can do everything through the phone;
  • the possibility of direct interaction with an audience that is already loyal.

Instagram pages are not intended for large volumes of applications. That is why large businesses should find companies whose portfolio includes website development.

Instagram as an online sales tool

You have to answer for yourself how and what you want to sell on the Internet. Small businesses at the start of their activities with a minimum budget can start working through Instagram, but you need to consider the option of creating your own online store, especially since there are budget options. For large businesses, the creation of an online store is mandatory, so the site is needed immediately. The site has more technical opportunities for development, it is easier and more convenient to promote it. There is no right answer to the question of where it is better to sell on the Internet, since a successful combination can be used here in the form of a full-fledged website and active social networks, from where the audience will go to the portal.

Do you still have questions? Fill out the form and get all the answers at a free consultation. Do not ignore the opportunity to increase your profit.

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