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Contextual advertising
Google Ads
7 steps to an effective
effective contextual advertising
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
Achievements
Why us?
Your project
Our clients
Contextual advertising questions
The price of setting up contextual advertising consists of two items:
- The cost of displays or clicks on the advertising campaign.
- Payment for setting up, analytics, ad management.
Also, the cost depends on the competition in the niche - the higher it is, the higher the price. In practice, it is rather difficult and ineffective to customize advertising on your own, because this requires specific knowledge and understanding of the whole mechanics. That is why we recommend to contact the specialists, who will launch the campaign and will not let you overspend your budget.
The launch of advertising in our web studio includes:
- analyzing the market, competitors, audience queries;
- building a promotion strategy;
- setting up an advertising campaign in the account and uploading it;
- the launch of advertising and monitoring of its effectiveness;
- analysis of the results and their adjustment.
You can not set up once advertising and forget about it. The situation on the market, technical requirements, range of goods are changing, so even the most perfectly tuned ads need to adjust to current changes.
It takes on average up to 5 days to set up and run an advertising campaign. After that we conduct a detailed analysis of the effectiveness, on the basis of which the advertising campaign is optimized. We spend about one week on this stage. After 14 days we set up contextual advertising attracts our customers as hot audience, ready to buy. This average time and the speed of the first results may vary depending on the type of business.
And we'll do the rest!
Contextual advertising in Google with MEGASITE
Contextual advertising (PPC - pay per click) allows you to get a competitive advantage in business. It helps to attract new customers in a fairly short time. Google contextual ads are shown above the list of organic sites, so users see them immediately. This attracts more attention and, therefore, more traffic. If you are interested in contextual advertising for business promotion or website creation, contact our web studio in Kiev Megasite.
Features of contextual advertising
Contextual advertisement gives fast results and shows business offers to a really hot audience. This type of promotion is necessary for websites to introduce the target audience to the company or product. It solves such problems:
- attraction of new potential buyers;
- Display in the regions which are interesting to the company;
- increase in the number of sales;
- Increase in the number of sales;
- Increase in the recognition of the company or a certain brand.
It should be understood that contextual advertising works only during the funding period of the project. For each transition of a potential customer to the site, the customer is charged a fee. When the owner of the web resource stops investing money in the campaign, the ads will stop showing to potential customers.
If you are planning to order contextual advertising, we invite you to a free consultation, where we will discuss with you the details of the project. Also, our IT-company offers the following services: website development in Ukraine, including complex web projects, SEO site promotion.
Types of contextual advertising
Before you start contextual advertising in Google, you need to clearly define its goals. This allows you to choose the best kind of promotion. We offer the following types of contextual advertising (PPC) creation and placement services:
- Search - ads in Google, which are shown to users by entering the desired query. The ad appears in the search results in 1-4 items at the top and bottom of the page;
- banner - an image, which is placed on partner sites, where there are ADSENSE blocks. You can order a picture, a mini-animation or interactive images;
- product advertising - launching of an advertising campaign for the products of the Internet store with the help of the Google Merchant tool;
- video advertising - a video clip is placed on YouTube and invites to follow a link to the website;
- remarketing - advertising reminders for those who have already been to your site;
- Targeted - display of an advertisement to a certain target audience with specified parameters;
- SEO+PPC - combining two promotion methods for the best result.
Who needs contextual advertising
PPC will be an effective tool for promotion if a product known to customers is sold, because the advertising campaign is adjusted for popular queries. If it is a new product, it is better to use other promotion tools.
PPC setting services are needed in the following cases:
- you need to get fast leads, which gives results in the short term;
- The product is in demand among buyers and there are already such requests in the search engine.
The price of contextual advertising depends on a number of factors, which can be discussed with our consultant by phone. To do this, leave an application form on our website.
Stages of working with Google Ads
The most popular service for setting up PPC is Google Ads. It is used not only in Ukraine but all over the world. In order to start contextual advertisement in Google Adwords, our specialists carry out the following stages:
- Analysis of the client company, existing products or services;
- Study of the market in general and competitors in the industry;
- Development of promotion strategy;
- Creation of advertisements and creatives in accordance with the goals and objectives set;
- adjustment of contextual advertising analytics parameters in Google Edwards;
- launch of the campaign;
- AB testing, monitoring and analysis of the effectiveness for the optimization of the already launched campaign;
- A detailed report on the work done.
Correct preparation and setup allow you to get the desired result. This is a complex, multistage process, which requires a high-quality, comprehensive analysis of the business. Only after that, a campaign strategy is developed.
Contact an IT company MEGASITE to order contextual advertising at low cost. You can get the cost of PPC configuration services for your project from our IT companies during the consultation. Still have questions? Call us at +38 (095) 1000 119.
