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Contextual advertising
Google Ads

Contextual advertising makes it easy to attract new customers for your business in the shortest possible time
We implement
01\

Product advertising

Start advertising your online store products with Google Merchant
02\

Targeted advertising

We target ads according to all parameters of your target audience
03\

Search advertising

Search ads in Google with the right headlines will bring a large traffic of potential customers to the site
04\

Retargeting

We will set up advertising to the audience that was already on your site and we will "catch up" with them online
05\

Banner ads

Banner with an advertising offer will be shown to your target audience and bring them to the site

PPC cases

Bakery products
+125%
Increase in the number of orders
Скриншот 1
Manufacturing of stairs
-211%
Reduced cost per click
Скриншот 2
Sale of apartments for a residential complex
+23%
Increased website traffic due to low-frequency requests in the TOP and reduced cost per click
Скриншот 3
Tourist excursions in The UAE
+100%
Site traffic increase
Скриншот 4

Achievements

1
place
Rating of Ukrainian web studios 2023
1
place
Rating of IT companies in Ukraine 2023
1
place
Rating of IT companies in Ukraine 2022
1
place
Competition WEB AWARDS 2023
1
place
Country Choice Award 2022
Background

7 steps to an effective
effective contextual advertising

01.

Analysing the site and competitors

We analyse the site for problem areas. We analyse your competitors and identify their weaknesses
02.

Preparing a Strategy

We develop a strategy to achieve the goals in an effective way
03.

Setting up Analytics

We set up an analytics service to monitor the progress of the ad campaign
04.

Setting up and running the advertising campaign

We set up an advertising campaign in accordance with the strategy and launch it.
05.

A\B testing, Monitoring and analysis of AC

We analyse and adjust the performance of the RC for maximum impact
06.

Optimization

We optimize the settings of the ad campaign to reduce the price per click and increase the CTR indicator
07.

Report and Plan for the Next Period

We provide you with the report and create a list of objectives / tasks for the next period
Statistics
5
days needed to launch the RK
2-3
man working on a project
from 3
years average experience of specialists
from 30
hours per month we work with RK
number of search phrases
30
days reporting period for the project
Отзывы
Zollex Group
Rozhkov V.Y.
Zollex Group

We have not regretted our choice for a second. Yes, this is how we can characterize our cooperation with Megasite web studio. After all, they exceeded all our expectations.

It was very important for us to get a high-quality result that would meet all the requirements. The whole team works like clockwork, because they promptly and smoothly responded to our requests. We were surprised by the speed and quality of the services provided.

As a result, we wanted to get a high-quality, fashionable and modern website, corresponding to the status of our company, and we got it. However, among other things, we got the best friend and implementer of our plans - this is the Megasite web studio. We thank the whole team for the work done.

And we are very glad that we chose you, because you provided us with really high-quality cooperation with an incredible result!

Internet shop
Шимбарева Е. В.
Internet shop ''GRANI''

I did not regret choosing a partner to implement my ideas into a full-fledged, functional, profitable online store.
Cooperation with Megasite is the right decision.
I plunged into the world of creativity, creation, participation, creation and real magic.
You just had to draw, dictate and write, and then real miracles happened!

Undoubtedly, this is the hard work of professionals in their field, and not a miracle!)
But working in this mode, seeing the participation of every Megasite employee (as if your project is the only one) - you involuntarily believe in magicians and wizards! :-)

Reliable workers exist! Miracles happen! Profitable projects are quickly implemented!)
Thank you! Good luck! Conquer new heights and always go beyond horizons!

Background
Let's discuss
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Background

Our pride

Contextual advertising questions

The price of setting up contextual advertising consists of two items:

  1. The cost of displays or clicks on the advertising campaign.
  2. Payment for setting up, analytics, ad management.

Also, the cost depends on the competition in the niche - the higher it is, the higher the price. In practice, it is rather difficult and ineffective to customize advertising on your own, because this requires specific knowledge and understanding of the whole mechanics. That is why we recommend to contact the specialists, who will launch the campaign and will not let you overspend your budget.

The launch of advertising in our web studio includes:

  • analyzing the market, competitors, audience queries;
  • building a promotion strategy;
  • setting up an advertising campaign in the account and uploading it;
  • the launch of advertising and monitoring of its effectiveness;
  • analysis of the results and their adjustment.

You can not set up once advertising and forget about it. The situation on the market, technical requirements, range of goods are changing, so even the most perfectly tuned ads need to adjust to current changes.

It takes on average up to 5 days to set up and run an advertising campaign. After that we conduct a detailed analysis of the effectiveness, on the basis of which the advertising campaign is optimized. We spend about one week on this stage. After 14 days we set up contextual advertising attracts our customers as hot audience, ready to buy. This average time and the speed of the first results may vary depending on the type of business.

Contextual advertising in Google with MEGASITE

Contextual advertising (PPC - pay per click) allows you to get a competitive advantage in business. It helps to attract new customers in a fairly short time. Google contextual ads are shown above the list of organic sites, so users see them immediately. This attracts more attention and, therefore, more traffic. If you are interested in contextual advertising for business promotion or website creation, contact our web studio in Kiev Megasite.

Features of contextual advertising

Contextual advertisement gives fast results and shows business offers to a really hot audience. This type of promotion is necessary for websites to introduce the target audience to the company or product. It solves such problems:

  • attraction of new potential buyers;
  • Display in the regions which are interesting to the company;
  • increase in the number of sales;
  • Increase in the number of sales;
  • Increase in the recognition of the company or a certain brand.

It should be understood that contextual advertising works only during the funding period of the project. For each transition of a potential customer to the site, the customer is charged a fee. When the owner of the web resource stops investing money in the campaign, the ads will stop showing to potential customers.

If you are planning to order contextual advertising, we invite you to a free consultation, where we will discuss with you the details of the project. Also, our IT-company offers the following services: website development in Ukraine, including complex web projects, SEO site promotion.

Types of contextual advertising

Before you start contextual advertising in Google, you need to clearly define its goals. This allows you to choose the best kind of promotion. We offer the following types of contextual advertising (PPC) creation and placement services:

  • Search - ads in Google, which are shown to users by entering the desired query. The ad appears in the search results in 1-4 items at the top and bottom of the page;
  • banner - an image, which is placed on partner sites, where there are ADSENSE blocks. You can order a picture, a mini-animation or interactive images;
  • product advertising - launching of an advertising campaign for the products of the Internet store with the help of the Google Merchant tool;
  • video advertising - a video clip is placed on YouTube and invites to follow a link to the website;
  • remarketing - advertising reminders for those who have already been to your site;
  • Targeted - display of an advertisement to a certain target audience with specified parameters;
  • SEO+PPC - combining two promotion methods for the best result.

Who needs contextual advertising

PPC will be an effective tool for promotion if a product known to customers is sold, because the advertising campaign is adjusted for popular queries. If it is a new product, it is better to use other promotion tools.

PPC setting services are needed in the following cases:

  • you need to get fast leads, which gives results in the short term;
  • The product is in demand among buyers and there are already such requests in the search engine.

The price of contextual advertising depends on a number of factors, which can be discussed with our consultant by phone. To do this, leave an application form on our website.

Stages of working with Google Ads

The most popular service for setting up PPC is Google Ads. It is used not only in Ukraine but all over the world. In order to start contextual advertisement in Google Adwords, our specialists carry out the following stages:

  • Analysis of the client company, existing products or services;
  • Study of the market in general and competitors in the industry;
  • Development of promotion strategy;
  • Creation of advertisements and creatives in accordance with the goals and objectives set;
  • adjustment of contextual advertising analytics parameters in Google Edwards;
  • launch of the campaign;
  • AB testing, monitoring and analysis of the effectiveness for the optimization of the already launched campaign;
  • A detailed report on the work done.

Correct preparation and setup allow you to get the desired result. This is a complex, multistage process, which requires a high-quality, comprehensive analysis of the business. Only after that, a campaign strategy is developed.

Contact an IT company MEGASITE to order contextual advertising at low cost. You can get the cost of PPC configuration services for your project from our IT companies during the consultation. Still have questions? Call us at +38 (095) 1000 119.

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