Targeted
advertising
Targeted advertising cases
Awards
7 steps to an effective
effective targeting advertising
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
We have not regretted our choice for a second. Yes, this is how we can characterize our cooperation with Megasite web studio. After all, they exceeded all our expectations.
It was very important for us to get a high-quality result that would meet all the requirements. The whole team works like clockwork, because they promptly and smoothly responded to our requests. We were surprised by the speed and quality of the services provided.
As a result, we wanted to get a high-quality, fashionable and modern website, corresponding to the status of our company, and we got it. However, among other things, we got the best friend and implementer of our plans - this is the Megasite web studio. We thank the whole team for the work done.
And we are very glad that we chose you, because you provided us with really high-quality cooperation with an incredible result!
I did not regret choosing a partner to implement my ideas into a full-fledged, functional, profitable online store.
Cooperation with Megasite is the right decision.
I plunged into the world of creativity, creation, participation, creation and real magic.
You just had to draw, dictate and write, and then real miracles happened!
Undoubtedly, this is the hard work of professionals in their field, and not a miracle!)
But working in this mode, seeing the participation of every Megasite employee (as if your project is the only one) - you involuntarily believe in magicians and wizards! :-)
Reliable workers exist! Miracles happen! Profitable projects are quickly implemented!)
Thank you! Good luck! Conquer new heights and always go beyond horizons!
Your project
Our pride
And we'll do the rest!
Targeted advertising with WEB studio MEGASITE
Almost all Ukrainians use the Internet. According to statistics, social networks are second only to news and streaming services. Business is gradually moving into the online space, and development of a website in Ukraine is necessary for any company. Every entrepreneur seeks to expand his customer base and increase sales. Targeted advertising is one of the most effective tools used to achieve the goal. Ads in social networks will help to research the market and establish brand contact with the target audience. Web studio in Kiev Megasite provides inexpensive services to set up targeted advertising, as well as here you can order the creation of a WEB resource turnkey.
The principle of targeting
The technology is based on the principle of obtaining complete information about users. When registering for the service, you can fill out a questionnaire and confirm their consent to the collection of data about themselves to show ads. When interacting with the platform, many people show their interests. The system processes the information and categorizes users. After entering a query related to the search for a product or service will be shown an ad on a given topic. Setting up targeted advertising allows the formation of a target audience who may be interested in the product.
In order to achieve the maximum effect in the marketing strategy for website optimization, you can combine targeting and contextual advertising. This will allow you to process the ready demand and form a new one.
Types of advertisements
Depending on the parameters of the target audience settings, experts distinguish these types and channels of targeting.
- Socio-demographic metrics. Adjusting for age, gender, marital status, etc. Initially, the basic parameters are taken into account, after which highly specialized data is taken into account.
- Geographic position. Display ads are configured for a particular region - country, city, a particular area. It is also possible to provide behavioral factors based on the user's preference to visit certain places or establishments.
- Time targeting. One of the options for displaying ads aimed at a particular range of the target audience with a choice of times of day or days of the week.
- Tuning targeting by interest. Users of social networks enter queries of interest into a search engine. The system collects key phrases and provides the target audience with ads of a given topic.
- Characteristics of the device. Targeted advertising can be configured for desktop computers and mobile gadgets.
Different types of ads can be combined in the settings and advertisements can be shown to a wider range of target audiences.
What tasks are solved by targeting ads?
Setting up targeted ads is necessary to achieve such goals: interaction with the brand, purchase of the product, involvement in communication with the company.
Display ads will help to solve such tasks:
- increase brand awareness - ads can be broadcast to a target audience with certain characteristics that matter to the company;
- Increase the frequency and quality of interaction with the target audience - with targeting you can make contact with users who have already used the company's services;
- direct contact with potential buyers - targeting ads will see a specific range of consumers who are interested in a particular product;
- search and comparison of different categories of audience - targeting provides an opportunity to form small groups of users and compare the effectiveness of advertising to each of them.
Advantages of advertisements
Each marketing tool has its own characteristics. The main reasons why it is beneficial to order targeting ads.
Display only for the target audience. The settings allow you to determine the characteristics of the potential client. With such options, it is possible to gain access to an audience that may be interested in the advertiser's offers.
Targeted ads. Segmentation allows you to increase the effectiveness of advertising. The format includes an image or video, headlines and a description. Ads can be created for each user group with a direct appeal to the user, which allows you to stand out from the general context.
The cost of advertising depends on the selected settings, which are used for specific tasks. Targeted advertising is paid for impressions, clicks and video views.