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Retargeting
7 steps to an effective
effective remarketing
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
Achievements
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FAQ about retargeting and remarketing
Google Ads retargeting and remarketing are ads that are seen by an Internet user who has previously visited your site.
For example, the user came to the site, interested in ads for discounts on jackets, but did not buy anything. Soon the ad will appear on his page again, to remind the user of his needs and induce him to buy the product.
The cost of remarketing determines the type of retargeting selected and where the user is shown the product ads. The effectiveness of the advertising campaign depends on the setup. Only experienced specialists with the necessary skills can successfully set up ads.
The price of retargeting includes the cost of setup, the work of a specialist and the price per click on the ads.
Remarketing and retargeting are launched a few days after the start of the customer's ads. Campaign settings are to be fixed for different types of audiences. It is important to decide on the budget, bid assignment strategy, and language targeting. it is necessary to write the text of the ad with a headline and a call to buy.
And we'll do the rest!
Remarketing in Google Ads with MEGASITE
In today's world, it is difficult to achieve business development only through offline methods. Almost all companies have their own WEB resource, which allows them to expand their customer base and increase profits. Before making a purchase, customers browse information about a product, but not always order immediately and leave the site. Google Ads remarketing is an indispensable tool to remind about yourself and bring potential customers back. With his help, you can show ads to users, encouraging them to re-visit the resource. Cheap order site development in Ukraine and setting up the remarketing in Google Ads can be done in Kyiv Web Studio Mega Site.
Features of retargeting
Remarketing and retargeting are two terms that are used by PPC specialists. In practice, they do not differ in meaning, but in different services have their own name.
Setting up remarketing in Google Ads is suitable for anyone who intends to run contextual advertising. This is especially true for owners of small and medium-sized businesses. The exception will be niches that are prohibited by the system to run ads - ritual services, hookahs, cigarettes, etc.
Many users go to the WEB resource in order to get acquainted with information about a product or service. Many users need a second visit for a final decision to make a purchase. Remarketing opportunities provide additional connection with the audience, which greatly increases the likelihood of targeted actions. Ads are tailored to potential customers who are interested in the company's content, product or services. It is advisable to set up remarketing when the daily traffic is more than 300 people. Hundreds of visits are enough for companies that sell expensive goods and the buyer needs time to make a final decision.
Advantages of remarketing ads
The main factors why it is beneficial to use Google remarketing.
- Ability to bring the visitor back to the WEB resource. Reminding the potential buyer that he was interested in the product, but did not place an order, can influence his decision and return to the site for purchase.
- Increase conversion. Adwords remarketing brings visitors who were interested in the company's product. if trigger the desire to go to the site, the chance of a targeted action is increased.
- Brand reminder. Professional retargeting setup helps increase brand awareness. Properly selected visuals for the advertising campaign will help to attract customers.
- Increase of ROI. Running remarketing in Google Adwords makes advertising more effective and will help to pay back costs faster. Promotional material attracts interested customers, which will allow timely sales of the product while it is relevant to the market.
In addition to these advantages of advertising ads have another plus - the advertiser is not overpaid. Payment is charged per click of the user, which saves money on the background of similar marketing tools. Based on the user data in the remarketing list, you can determine the optimal click price and set the parameters yourself when creating a campaign. No additional manual steps are needed for this.
Types of remarketing
Depending on your goal, you can set up several types of ads. The two most common types are standard and dynamic remarketing.
- Standard. The system gives ads for keywords to potential customers who visited the WEB resource, but did not perform the targeting.
- Dynamic. After viewing a specific product, the user sees advertising with these product cards in social networks, search engines, messengers. Search remarketing can be supplemented with information on similar products, discounts, promotions, etc.
Ad scenarios
The remarketing setup strategy is performed according to different scenarios depending on the attendance of the WEB resource and the specifics of the business.
Dumpster
In these settings, ads are displayed to users who have sent an item to the cart, but have not placed an order. This is the most effective way to return the customer to complete the targeted action on the site.
Ads for all visitors of the WEB resource
The basic option does not require additional settings. This type of remarketing is relevant for small sites with low traffic.
Email remarketing with mailing list configuration
Potential customers will receive a reminder of a product they viewed, added to their favorites, thrown into their shopping cart, etc.
