|escape:"quotes"} - Your partner in achieving MEGA goals!
Google Merchant
Advertising
7 steps to an effective
effective product advertising
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
Achievements
Why us?
Your project
Our clients
Frequent questions about product advertising
Owners of online stores can present their products at the top of the list with photos, cost, and a link to an online resource. This makes it possible to carry out product advertising.
Google Merchant is a good opportunity to clearly and vividly present goods. Customers immediately understand if the product is interesting or not. A quick start of sales is realistic.
In order to advertise a customer's product range to Google users who make similar queries, it is necessary to register an account with Google Merchant Center. To successfully promote products and attract more potential customers to the business website, it is important to engage in Google Merchant setup. The cost depends on the amount of work.
Google Shopping ads allow a businessman to showcase an assortment of products to those who leave similar queries in the search engine. It usually takes no more than a few days to run a product ad. Then it's up to Google's employees, because the ads only become visible after they've been checked for compliance with the rules.
And we'll do the rest!
Goods advertising in Google with MEGASITE
The number of those who want to buy online is constantly growing and today it is necessary to have their own WEB-resource for companies in any field of activity. Web site development services in Ukraine are provided by Web studio in Kiev Megasite. The main task of an entrepreneur is to steadily increase sales. Not so long ago there is a new tool to increase sales - product advertising Google. Ads on the Internet are beneficial for consumers and sellers. Users quickly get the information they need about a product. For business owners, it is an opportunity to attract traffic to the target audience, which helps increase conversion rates.
Features of product promotion
Google shopping ads allow the seller to show products that are of interest to users in search results. Such ads attract the attention of buyers, which contributes to increased sales of a particular product. The company's profit growth comes from placing ads on sites that are visited by potential buyers.
In the settings of Google Merchant, the seller can add information about the product and for ease of navigation sort it into groups:
- product type;
- brand name;
- condition;
- dimensions;
- price, etc.
Principle of service operation:
- merchant center setup;
- The account communicates with the advertising account;
- Merchant loads product feeds - data for ads are automatically loaded from them;
- Product advertising in Google the user sees after entering the appropriate request.
Ads are based on an offer to the potential buyer to make a purchase.
Types of product advertising
Product advertising on Google includes several areas of online marketing. Today, ads can be seen on many platforms.
Advertising on marketplaces
The number of sales depends on how often a potential buyer sees a product card. In addition to SEO promotion many marketplaces allow sellers to run internal advertising in the search engine marketplace. You can take advantage of the various options and features of product advertising.
The most common options are:
- search engine promotion;
- Advertising on other people's product cards;
- banner advertising.
To increase CTR, before any of the paid promotion options, it is necessary to tidy up the product card.
Targeted commodity advertising
An excellent source of targeted traffic. Like contextual advertising, targeting offers tools for creating dynamic ads. Before launching a Facebook ad, product information has to be uploaded to the catalog using the Commerce Manager platform, and then advertising tools are available.
Shopping Campaign in Google Ads
This advertising tool requires a Google Merchant setup. Product description, price and photo in the ad gives the potential customer all the information they need about the product before visiting the merchant's WEB resource. Payment for the campaign in Google Ads is made for each click on the advertising proposal. A product is shown by the system based on keywords entered by a user in a search engine.
Remarketing in product advertising
The principle is based on showing ads to users who have already visited the site or worked with the company. Remarketing and retargeting refers to the Google search engine. The two technologies work on the data that the systems have collected. It's a good tool for the seller to remind himself or herself once again.
The ad will be seen by users who:
- added an item to the cart, but have not placed an order;
- left their contact info;
- searched for a product in a certain category.
There is no fixed price for advertising. The cost is formed individually for each project and depends on the type and volume of work.
