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Search
advertising
7 steps to an effective
effective search advertising
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
Achievements
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Your project
Our clients
Frequent questions about search advertising
Every day millions of people leave their queries on search engines. Google search ads produce ads according to the user's search query. The owner of the ad pays money. Payment is made for clicking on the ad or calling the firm. This is a great tool for generating sales and increasing targeted traffic to information sites.
Setting up advertising in search engines involves periodic optimization of campaigns, special types of testing. Also, specialists are engaged in the introduction of new features of advertising systems. The price depends on the amount of work to be done by the specialist, his experience.
The launch of Google Ads starts after you've finished setting it up. The first positive results can be seen from the first days, but they will not yet lead to a return on investment. Large-scale results become evident from two weeks. Effective advertising will be the key to increasing profits.
And we'll do the rest!
Google Ads with MEGASITE
Website development in Ukraine is a demanded service, which can be ordered inexpensively in the Web Studio of Kiev Megasite. Every day users in Internet search for necessary information, choose goods or services. Each person is interested in a specific question, he enters a request, and the system often shows ads in addition to the site. Such a variant is possible, if properly configured search advertising Google. It is used for direct commerce, and among informational WEB resources, where the value of the target traffic.
The essence of the search advertising Google Ads
Contextual search advertising is a reliable tool for companies that offer products or services already familiar to people. Users will see text or graphic ads on search engines, news platforms, forums, etc.
When it is advantageous to set up a search advertisement:
- A start-up or little-known company;
- not satisfied with the low level of sales;
- the desire to stand out from the competition;
- other methods of advertising have not brought the desired result;
- expanding the range of the target audience.
After entering the query Google finds information for the user by keywords. There is competition in every segment on the virtual market. For an ad to appear on the results page, keywords and the quality of WEB pages must meet the requirements of the system. Quality contextual advertising will occupy high positions, the search engine will find it at once and show it to the user. If the ad in the search engine Google does not meet the requirements, the probability of extradition is very low and no one will see it.
Ads can be placed in more than one place, which depends on the format of the demonstration. The quality of the result depends largely on the properly selected keywords.
What is included in the configuration of search advertising?
Setting up Google search advertising is a set of works that are conducted in order to determine the range of the target audience for the promotion of services or goods, find the most effective mechanics of paid communications and determine the budget in order to obtain the desired result.
The main stages of the work are:
- Business analysis, study of competitors' projects;
- formation of a strategy for the advertising campaign;
- elaboration of extensions and writing of advertisements;
- Optimization - selection of keywords, testing of ads, remarketing in Google Ads;
- A detailed report on the work done.
Advantages of search engine advertising
Search engine advertising is a popular online marketing tool. It is launched to stimulate sales. The budget is directed to potential customers, payment is charged per click on an ad or transition to the site.
The benefits of search engine advertising.
- Ads will be seen by the target audience, ready to buy. If the list of key phrases is assembled with a commercial link, the ads will be seen by target users who intend to buy a product or order a service. This will get rid of ineffective displays and avoid unnecessary costs.
- Ability to determine the exact location of advertising. You can specify in settings that ads will see users in a particular country, city or region.
- The speed of placement. The publication of ads in the search engine takes a few minutes. this factor is especially important when selling trending products which may quickly lose popularity. When compared to targeting ads on Facebook, with Google Ads user will see the ad immediately when entering a keyword query.
- Flexible management of settings. Google Ads allows you to change the settings of your search engine ads, with an emphasis on maximum effectiveness. You can also choose the cost of advertising.
- Payment for result. Payment for advertising in Google is charged for users' clicks. The price depends on the rates competition for the key query for which the system has shown the ad. In the settings, you can set the daily maximum budget.
- Performance monitoring. The advertising cabinet allows you to monitor and analyze the effectiveness of users' actions on the site. control of the promotion of the ad allows you to make changes that will improve the advertising campaign.
