When a business is successfully operating in one's own country, the question arises: "How can one enter the international market?". In this article, we will talk about the adaptation of the site to another state and the nuances of promotion.
Before companies enter the global market, assess the risks, engage in analytics and make sure that such a decision will pay off. Perhaps there will be more profit if you optimize the company's processes in your region and increase the advertising budget.
Choose one state. Many are aiming at the US, but we advise you to look at other regions, although not so attractive from a commercial point of view.
According to UNCTAD, since the outbreak of COVID-19, the e-commerce industry has only grown. Japan, China, Korea, Great Britain, France, Germany, Italy, Spain have the largest growth rates.
When analyzing the regions where your business can go, consider the speed and cost of delivery. We advise you to choose countries located nearby in order to reduce logistics costs.
To find clients in the selected country, develop a new promotion strategy and adapt your web resource, from language to user-friendly design.
It is not enough to simply translate the text into English. Analyze the pages of local competitors, see which payment systems customers use, which delivery method they choose, what encourages them to buy. If possible, go to this region, talk at conferences with people who have already built a business there and find out about the characteristics of the target audience.
Buzzsumo, SpyFu or SEMrush platforms are suitable for search. When you find competitors, use the SimilarWeb platform to get their analytics.
Write down the terms of cooperation with the client in the new location
Find out how it is more convenient to order and pay for goods in the region of your choice. For example, in East Asia, the most common method for 2017 was cash on delivery: 47% of orders were paid in this way. And in the UK, only 5% of customers use cash on delivery.
Translate the business page into the local language, make the design familiar to users, use CTAs and promotions that have worked for competitors.
Organize a helpdesk
a) make a separate page "Question-answer" in the local language and write down popular questions;
b) create a chatbot in the state language, hire a consultant who speaks the language.
Convert prices to local currency
You can embed the currency selection option: some customers are used to seeing the price in euros or dollars, others in the national currency.
Choose the right domain
At the end of the site development phase, select the domain of the international or country zone.
Launch SEO in your local language
Users in another country may be served with ads that differ from ads in your geography. To see what promotions competitors are running, use the Facebook Ad Library.
Connect an expert who has experience in bringing business to an international level. You will have a guarantee that you will develop an effective strategy for website promotion.
The cost of making a mistake when starting a business in another country is much higher. We advise you to contact those who already have successful cases. Megasite web studio in Kyiv helps at all stages of companies entering the international arena.
Our experts will help translate the site, adapt the design, and analyze your audience. SEO specialists will develop a promotion strategy with which you will get the first leads after the page is launched.