Promotion of the company on the Internet

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
02 Sep 2022
109 views
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Promotion of the company on the Internet

Promoting your company online is a powerful tool that can help you attract more customers, even if before that your business existed only offline. In the article, you will learn about the benefits for entrepreneurs when using web advertising and the key points of conducting advertising campaigns on the Internet.

Business Benefits

The following advantages stand out:

  • increased awareness - more people learn about the company's activities;
  • increase in sales - the organization will be able to sell products both online and offline. Some people may find out about a seller through the World Wide Web and then go to a physical store;
  • more loyal customers - with the help of marketing tools, such as content marketing, you will be able to increase the core of your loyal customers.

Often, content marketing, seo promotion and other methods of promoting company sites on the Internet are used simultaneously to gradually increase the user base.

Milestones

There are 6 steps to website promotion:

  1. Preliminary analysis of business, market and competitors.
  2. Setting goals that the owner of the organization wants to achieve.
  3. Creating a portrait of the target audience.
  4. Strategy Development.
  5. The beginning of the implementation of the plan.
  6. Evaluation of results and making adjustments.

Preliminary analysis

Includes study of business, market and competitors. The specifics of a particular business are determined - its history, advantages and disadvantages of the products or services offered.

In addition, the market and rivals on it, the goods they offer are studied. In the future, the information obtained is used to create a USP (Unique Selling Proposition) that will help you stand out.

If the entrepreneur does not yet have his own web resource, this also includes the creation of a website.

Promotion of the company's website on the Internet

Goal setting

Specific tasks are set. For example, attract 2,000 people and sell X units of goods at a price per lead of no more than $ 1-2.

Audience research

A portrait of a typical buyer is created: who he is, what he wants and fears, how he makes decisions, where he lives and what level of income he has. The correct formulation of ideas about the target audience is the key to preparing a strong proposal.

Strategy Development

The channels to be used are selected. It can be social networks, search engines, forums and others. Each has its own tactics and budget.

Implementation

Tests are carried out, the first reaction of the target audience to ads (if it is advertising on social networks) or search engines to optimization is studied.

Adjustments

Primary results are considered, if necessary, the strategy is adjusted to achieve the goal.

Basic Methods

Let's take a look at the five main ways to promote a company on the Internet:

  • SMM - advertising in social networks. More dynamic and requires an active presence, but gives an effect faster than using SEO;
  • SEO - search engine optimization. It is a set of measures to improve the site so that it is better promoted in the search;
  • context and target - used to quickly get traffic. Represents a setting for ads shown to users;
  • content marketing - the publication of high-quality content and the formation of a positive reputation;
  • e-mail marketing - the formation of chains of letters that will be sent to potential customers.

The most effective result is obtained with an integrated approach, for example, the use of SEO, SMM and targeting. Our web studio in Kyiv has been promoting companies on the Internet for 11 years. We guarantee the result and take care of all the headaches so that you can safely run your business.

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