Google Merchant Center - what it is, how it works, benefits, differences

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
22 Mar 2023
794 views
5/ 5  (1)
Google Merchant Center - what it is, how it works, benefits, differences

Google Merchant Center is a free service from Google that allows retailers to upload their product catalog to platforms such as Google Shopping and Google AdWords. This allows retailers to promote their products so that they are visible to potential customers. In this material we will explain in detail what Google Merchant is, how this service works and what are its obvious advantages.

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What is Google Merchant Center

Google Merchant is the basis of effective campaigns which are promoted in Google Shopping. This service allows you to customize various parameters, such as prices, promotions, etc. It provides tools to track the effectiveness of your promotional campaigns, including data on clicks, conversions and cost. It helps you make informed, successful decisions.

Google Merchant Center opens a number of advantages for retailers:

  • an expanded audience: users searching for products on Google's search engine will browse your catalog, leading to more traffic to your website or online store;
  • no payment: Google Merchant is a free tool, which makes it affordable for companies of all sizes. The company only pays for clicks or interactions;
  • user-friendly interface: management on Google for Merchant is quite simple and intuitive;
  • wide reach: the ability to expand the reach of the audience to an international level;
  • performance monitoring: Google allows you to monitor the effectiveness and other parameters of advertising campaigns in the Merchant Center;
  • integration with other platforms: easy to integrate with Google Analytics and Google AdWords.

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Benefits and features of Google Merchant

How does Google Merchant Center work?

To get started with Google Merchant Center, you need to create an account and upload your product catalog. Then you get the matching of products with the corresponding product in the search engine, using a unique identifier, such as GTIN, MPN or brand.

The data is verified, and an advertising campaign is set up to promote the products on Google platforms. The effectiveness is then monitored and, if necessary, information is corrected.

Google Merchant Center is a handy tool for promoting products on Google platforms, but in order to be effective this tool should be set up by a specialist with extensive experience with Google Merchant. If you are interested in setting up contextual advertising, contact our web studio. We guarantee excellent results for your business when you work with us.

Basic requirements for stores

To work with the service presented, you need to meet a few of its requirements:

  • You must have an online store or your own website in order to upload your product catalog to Google Merchant Center;
  • Stores must adhere to Google's Merchant Center rules and advertising policies;
  • Stores must upload their catalog in XML, CSV or TXT format;
  • Each product must have a title, description, image, price and stock details;
  • Each product must have a unique identifier;
  • Stores should be ready to provide their personal data, such as address, phone number and other information, so Google can contact them, if it's necessary.

Google Merchant Center is a great solution for e-commerce development. Want to set up Google Merchant for your products and make your Google Ads run effectively? Our team will help you put together the right strategy to promote your business and bring it to life.

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