The site is created for a specific purpose, it can be selling goods on the Internet, attracting new customers and so on. But no site will not fulfill these goals if there is no traffic. Therefore, for the promotion of the resource is worth talking about promotion in Google. What is it, what are its advantages, with the help of what mechanisms optimization is performed? Answers to all these questions you will get in our article.
Residents of the United States and Europe, including Ukraine, according to statistics for 2023, use exactly the Google search engine. In addition, the market share of Google is 91%, which makes it the most popular and most used search engine in the world. Agree that investing and working to promote websites on Google is worth it.
High rankings give businesses a powerful boost and scales sales. The main benefits of promotion in Google:
The main disadvantage of site promotion in Google, which scares away most owners - it is a large amount of time to achieve results (compared to other methods of promotion). For example, to bring the site on high-frequency queries to the top, it may take 10-12 months. For low-competitive niches, on average, you need to spend 2-4 months.
There are two ways to promote a site in Google search engine - it is SEO and contextual advertising. Let's consider each method separately.
SEO (Search Engine Optimization) is a technology to promote a website in Google for specific search queries that are interesting to the company. The basis of the work is to understand the algorithms of the search engine and work with them so that it brings it to the first positions for key phrases.
When building the output, Google's algorithm uses a complex sorting formula that takes into account dozens of parameters. Google does not disclose these criteria, giving only recommendations, what should be the site and the content on it. In general, we are talking about a useful and convenient resource for people. However, in practice, if you have a competitive niche, then no matter how useful the site is, it will not be able to break through to the top of the output, even if the technical implementation and content will be perfect.
SEO for promotion in Google involves the following manipulations with the site:
We have named the main stages of promotion, while each item is broken down into many tasks that can be performed by different specialists.
Contextual advertising is customized for the search queries that the business needs, with the site being shown on the first page, at the top before the organic output. This tool helps to quickly attract customers to the resource.
This method of promoting sites in Google allows for a short period of time to increase the number of sales, attract a new target audience and increase the recognition of the company. At the same time, the Google Ads cabinet gives you the opportunity to make very fine-tuned settings of the display of advertising, capturing only the CA we need.
Types of contextual advertising:
Ranking is the sorting of websites in the search engine's output for a certain query. The top positions are those resources that Google believes are most responsive and authoritative.
The main Google ranking factors are:
If you are interested in website promotion services in Google, IT-company MEGASITE invites you to a free consultation on your project. Our web studio in Kiev is among the best in Ukraine, so you can fully trust our experience in promoting web projects. We in turn will do our best to make your website bring as much profit as possible and stimulate business development.