Internal website optimization

Pavel Boychenko
Pavel Boychenko
SEO-Specialist
09 Mar 2021
1682 views
5/ 5 (1)
Internal website optimization

Even a high-quality and stable site requires promotion in order to reach the target audience and increase the traffic rating. To promote a web page and make it more relevant to search bots, you need to seriously ask yourself how to do internal site optimization.

What is internal website optimization

Internal website optimization is the improvement of page characteristics from the inside. To do this, all the requirements of Internet search engines are taken into account, which promote the site when ranking and create maximum relevance for it according to the promoted queries.

Internal website optimization that includes:

  1. Meta tags. This includes Title, Description and Keywords. Title is the first and main meta tag that is taken into account when ranking, so you need to start writing a site from it. Description is a brief description of the content of the site under the title. Such a meta tag increases the number of visits to the page and views. Keywords have practically no effect on ranking, but if this meta tag is registered, then with its help it is easy to navigate by which keywords the competitor's web page is being promoted. There are also other technical meta tags used to create a corporate site (Content type, Refresh, Content-language, Copyright, Refresh).
  2. Tags. There are several basic tags for internal search engine optimization of a site - ALT, H1 and Bold/strong. ALT is needed to display illustrations. It must be prescribed for all pictures, since search engines have the ability to search for a query by images. The H1 tag is the first level heading. Often it displays the title of the main page, so it is applied once. Bold/strong is highlighting keywords in bold. You can use this tag 1-2 times so as not to spam the page. We also recommend reading– Search queries - a tool in the SEO of the site.
  3. Text content. The text should be not only readable for the user, but also optimized for the site. From the point of view of internal optimization of the site for search engines, the text field should not be overflowing with keywords. Otherwise, it will be considered spam and the web page will be shadowbanned.
  4. Structure. The structure of a web resource is very important for optimization. It consists of several levels of nesting (for example, "main page - section - subsection" is a three-level nesting). If the Internet site is large, it needs a complex and multi-stage structure; for this, site maps and sites for indexing web pages are used.
  5. Microdata. With their help, interesting snippets are created, which are used for SEO promotion and advertising inserts.
  6. social factor. During the development of social networks and public pages, these factors have a great influence on the promotion of sites in the browser. The tool for such promotion can be tweets, likes or reposts.
  7. Usability. This is a personal optimization element that includes the design of the page and its usability. The better the structure of the site and the more pleasant the appearance, the more convenient it is to use it. This affects attendance, feedback, order fulfillment and sales. Usability needs to be constantly worked on, trying and testing new features or alternative navigation options.
  8. Coding. High-quality development of sites in Ukraine, optimization of their codes affects the speed of the resource. The slower a web page loads, the less likely it is to advance during ranking.

We recommend to study – External website optimization

Internal website optimization

Why do you need SEO optimization

Internal SEO optimization is necessary for every site whose owner wants to promote their web page and develop it. As noted above, internal optimization promotes the site to the first places during ranking. But what exactly explains its necessity?

  • SEO allows you to take a leading place in the search engine results. Such a system highlights the advantages of the site over competitors, so your page will take first place in the browser's search results. Content optimization, structure improvement, design work, etc. are the key tools for SEO and website development in Ukraine.
  • Increasing the trust of the target audience. The higher your website ranks in search engines, the more people will visit it. Accordingly, consumers will return to the village, and you will win their trust.
  • Attracting targeted traffic. As a result of SEO optimization, high traffic is attracted, which is important for the development of the site. And only well-optimized systems can receive stable volumes of visitor flow.
  • Saving money on advertising services. The only alternative to SEO is buying ads and paid media traffic. Compared to optimization, such advertising is expensive and not always justified. Therefore, you can order a website in Ukraine with SEO promotion, which will save financial costs for the development of the page. We recommend reading the article– The cost of website promotion.
  • Independent work. If the site is well-designed, well-optimized and occupies a leading position in the search layout, then it automatically attracts visitors. Other methods of internal optimization of the site and its promotion require constant attention. The SEO system allows you not to monitor the movement of traffic around the clock.

Recommended reading – The reverse side of SEO optimization

Factors Affecting Website Optimization

Internal site optimization step by step allows you to promote your page on the Internet. When developing a promotion strategy, it is necessary to take into account all the factors that affect this process.

Factors that affect the internal optimization of the site:

  • Page domain age.
  • Quality and number of pages and tabs. It is important that the user does not get lost in the available pages and that it is convenient to use them. All navigation and placement of information columns should not cause difficulties in finding and viewing data of interest.
  • The range of services or products offered. The entire catalog presented must be structured and logically correctly placed in positions. It should be clear to a potential client how to find the necessary product on an intuitive level.
  • Quality and quantity of updated content. Texts and pictures should be well-chosen. High quality images, professional photography and good retouching will impress the user and keep their attention on the product. Text content must be conveniently placed. It is important to exclude all grammatical errors and inaccuracies of information that may adversely affect the promotion of the site in Kyiv.
  • Site structure. There is no need to create a multi-stage page structure. Enough division into sections and subsections. If the store or online platform is large and provides a wide range of services, you can add categories or division of goods according to certain criteria (manufacturer, gender, etc.). А web studio in Kyiv will be able to cope with this task.
  • Download speed. The coding of the site and the speed of its loading directly affect the promotion of the web resource on the Internet. Clients will not wait for the site to open if it did not happen in the first seconds after clicking on the link. Stuttering and slow page loading destroy the desire to stay and wait. This is psychology. The audience is impatient.
  • The correctness of technical optimization. Website layout, displaying pages in HTML, the use of tags and meta tags - all this is the technical content of the page, which you need to pay attention to. Otherwise, the search engine simply will not display the site to users.

Internal site optimization: stages and factors of influence

Conclusion

The process of internal website optimization requires experience and knowledge. But thanks to it, new opportunities open up for the web resource that allow it to develop. The secrets of internal site optimization lie in its basic concepts and technical characteristics.

To ease your path as a web page owner, we recommend using the services of the best web studio. Experienced craftsmen with the necessary experience, skills and cases. work at the headquarters of professional firms. They will be able to take the site to a new level and provide internal optimization of any complexity.

It is important to remember that in order to create an online store in Kyiv, a training platform or a website with services, you need to resort to SEO optimization. Search promotion of sites allows you to increase audience traffic and take a leading position in the search layout.

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