Nowadays, it is simply impossible to develop a high-quality website without the help of programmers and testers. What do users value the most? Of course, a user-friendly interface. It is the programmers who develop every little thing.
Seo optimization of a new site will save you time and money. At the same time, it ensures the successful promotion of a new project. Optimization of the new site is necessary so that initially everything goes right and there are no further problems. SEO optimization of a new site is the search engine optimization of a new site, which is basic. Using it at the stage of project development, you will get a quality product at the output. After that, you are engaged in its promotion and advertising settings. To achieve the desired goal, we recommend that you seek the help of an SEO specialist.
If you are just going to create a new site, we strongly recommend that you read the article «How to start developing a site??». There you can learn about all the nuances, and get the right advice.
When the time comes to launch the resource, you will understand that site optimization at the development stage is a necessary and very useful thing. As a result, you will get many advantages, since the site will already be optimized for search engines and their requirements.
In our realities, the optimizer is not limited to working on technical improvements and compiling semantics. Its scope is becoming much wider. Now the main purpose of SEO is to increase the importance and attractiveness of the resource for the target audience.
Seo improvements of the site not only affect the increase in the number of transitions from search to the website, but also force consumers to stay on the site as long as possible and take certain actions. This topic is especially relevant for different brands and stores. To better understand this topic, read the article: «Online store optimization from A to Z».
Basic optimization is a set of measures that will prepare the site for further promotion. It will help your site rank at the top of the search engine. Targeted traffic will also increase.
What does basic optimization give:
When developing a website, the foundation is the study of the target audience. Without this, there is no point in continuing to work.
The specialist must study in detail the scope and the main needs of clients in it. It is important to understand the relevance of your product in this area. You need a complete analysis of your competitors. It may be that by entering a desired query in a search engine, such as yours, consumers will stumble upon a small number of sites. Only yours can stand out among them. Then it is not at all difficult to take a leading position.
But, there is another alignment of events. In order not to miss your place in the top among the sites, you need to constantly improve. Come up with new ideas, adapt your project to the needs of the consumer, improve the design and work on the look. Of course, in this case, you must be prepared financially.
Don't forget to learn something new. You can always look at some interesting chips from your colleagues. But do not abuse it, invent something of your own, unique.
The most essential goal of the optimizer is to cover as many search queries as possible. For this, a complete semantic core is formed. The most important thing is to group all requests on a specific topic, and not just collect them in a chaotic way.
Also think about how to distribute them so that the client can find specific content. To understand what keywords and queries are, you need to read the article «Search Queries - A Tool in SEO Website Promotion».
At this stage, you need to consider that:
After we have collected the necessary information about competitors, grouped key phrases, it's time to start developing the site structure. When thinking about the structure, remember that the most important thing is user convenience. He should be comfortable and understandable on the site. Think carefully about site navigation.
In the process of developing the structure, do not forget that each group of phrases should have a landing page. Pay attention to the fact that there is room for further replenishment of the structure.
If you are a regular user, then most likely you have never noticed any technical errors on the site. Often such shortcomings are not noticed by specialists during testing.
To ensure that this situation does not affect the high positions of the site, you need to ensure the technical optimization of your product. It implies carrying out checks on a regular basis and drawing up terms of reference (TOR) for specialists, namely for programmers.
To maintain the popularity of the site, it is also important to produce external optimization. To learn more about this topic, we recommend that you study the article «External Website Optimization».
Working with text and content is an integral part of SEO work. This affects the behavior of users on the site.
The specialist is engaged in the preparation of technical specifications for the author of the text. He needs to consider a few things:
If you deal with the text right away at the site development stage, you will be able to save time in the future.
At this stage, all the work on the internal and technical configuration is completed. This means that the site can be torn off for indexing.
After that, external optimization is performed.
The optimizer must interact with the development team throughout the process of creating a new project. For example, at the design stage, a specialist should pay special attention to the formation of the site structure.
In creating a design, the optimizer must check the layouts. This is an important point, since you need to count on the placement of additional content, for which there should be a place.
Test the resource and make sure it works. A comprehensive check will ensure the quality of the subsequent stages.
Website development – is a responsible mission that can only be entrusted to professionals. If you need to create a website for a company, an online store or sell one product, then we know who the real pro is in this. Web studio in Kyiv – Megasite works in many directions. The best web studio, that knows what it is:
So what does site optimization during development include? Website optimization is conditionally divided into 2 groups. The first is internal, and the second is external, which involves building up the reference mass.
Why optimize a site during development? In order for as many people as possible to go from search to your site. In order for users to want to perform certain actions. For example, make purchases, orders, calls, write SMS and so on.
If you are still wondering if you need site optimization during development, our answer is a resounding YES!
Website optimization at the stage of creation facilitates and stimulates the growth of its popularity in the future. It also saves your budget, resources and time. Since this process is very responsible, it is better to trust experienced professionals who know all the tricks and requirements. It is for this reason that it is best to order a website from Megasite.
For more than 10 years, the company has been creating projects for small and large enterprises. The main activity is aimed at developing 3 types of projects. The first one is online stores, the second one is corporate websites, and the third one is landing page. Our task is to make your project the best in its category.