Do you want to properly evaluate your customer experience? Then you need end-to-end analytics! It tracks and analyzes their interaction with your product/service, from the first contact to secondary sales. It helps you to build the right marketing strategy, optimize your budget and resources, improve customer contact and increase sales.
End-to-end analytics tracks different channels of interaction with the customer - websites, social networks, mobile applications, offline/online purchases and so on. The obtained data is collected in one database and analyzed using special algorithms. The results allow you to determine the interests of the target audience (CA), evaluate the effectiveness of advertising, optimize business processes so as to get maximum profit.
The main goal of end-to-end analytics is to build an effective marketing strategy and attract a client. To do this, it must solve the following tasks:
All these tasks of end-to-end analytics can be successfully solved only if all channels are set up correctly, the system works smoothly and without failures. For this purpose it is necessary to address to the proven developers, such as IT-company MEGASITE, which are engaged in creation of sites of different orientation, development of Internet-shops, promotion of sites, automation of enterprises.
End-to-end analytics is useful for any business that wants to know its customer, improve interaction with them, increase the effectiveness of their actions, advertising:
Without effective analytics, there is a high probability that a company will lose customers if it does not work with them effectively. Therefore, even small businesses cannot do without end-to-end tracking to increase sales.
End-to-end tracking is built on the basis of a program that collects information:
Quality end-to-end tracking cannot be built without CRM integration. This system collects information through websites, social networks, phone calls to the company. All information is sent to the database, a lead (individual card) is created for each client. All data collection processes are fully automated, and the human factor is minimal. This guarantees high speed of information processing, as it saves employees' time.
The next step is to connect the CRM to an end-to-end analytics system (such as amoCRM and Alytics). All information will be sent here, including:
All this information will be automatically sent for analysis. The settings of end-to-end analytics provide for certain filters through which it will pass (age, gender, type of activity, etc.). Web analysts will extract the necessary data and provide a report, charts and graphs, based on which the company will develop its activities.
Want to set up end-to-end tracking perfectly customized for your business? Leave a request on the MEGASITE website - and get a free consultation on your project. We provide a full range of services for creation and promotion website, enterprise automation, including setting up end-to-end analytics, the data of which will help to stimulate an increase in sales.