How to find a copywriter with a narrow specialization and evaluate their skills?

This is a very complex issue, which our partner Natalia Kirik, founder of the content studio WordFactory, reveals in her article.

Working with a copywriter who writes about almost everything is undoubtedly beneficial: they will prepare an article about gardening, news about the release of a new gadget, or SEO text to promote a construction company. However, if your tasks are "asterisked" - you need expert texts on medicine, law, or Python programming - a generalist will be of little use. The same goes for specific texts, such as PR materials or scripts for short YouTube videos. However, the situation is not hopeless. We'll tell you where to find a copywriter with a narrow specialization, how to check the quality of their work, and what role a content studio can play in this.

Where to look for it?

You should start your search for the right specialist in the same place you're used to doing it. For example, on the stock exchange or on social media. If your subscribers know about your line of work, there is a chance that there will be a person with the appropriate expertise among them. By the way, notes such as "Sharing is encouraged" greatly expand your circle of acquaintances and increase your chances of success.

If the standard search operation fails, consider other options.

• Post a job in specialized groups of copywriters, marketers, and digital specialists on Facebook and Telegram. This method is effective, but you will need to spend time searching for relatively "live" platforms with normal traffic and the appropriate level of performers;
• Ask Google. Chances are that your medical writer or copywriter in the field of medical writing has already created his or her own website and is using it to attract new clients. You can see both the organic search results and the first lines occupied by offers from job search sites. However, the conversion rate may be low: the writer may be busy with work or his or her payment expectations may not match your capabilities.
• Check out LinkedIn. The built-in search function allows you to find copywriters for specific requests and immediately see if they are open to new projects. At the same time, searches here can come to a dead end: the Ukrainian segment of this specialized community is not very active.

• Visit professional communities. It happens that lawyers-in-training or nurses write texts in their free time. But it's unlikely that a surgeon, a practicing notary, or a sought-after programmer will volunteer to create content for your project.

How to check a copywriter for compliance?

Start with a portfolio - ask a potential writer to provide three to five works that he or she considers the best in your topic. Find out if the copywriter has worked with an editor, because in this case, the original text of the performer may be slightly different from the one you see on the link.

If a copywriter has signed NDAs with previous clients and cannot provide examples of their work, offer them a test task. It's great if you can personally evaluate the quality of the texts: not only grammar and punctuation, but also structure, narrative coherence, and the ability to organically use keywords and LSI constructs. In addition, you should be confident in the accuracy of the wording and statements, and be able to distinguish between authoritative sources and resources created only for the sake of search traffic.

Even tools for checking AI-generated content will come in handy. After all, ChatGPT and other similar services are characterized by so-called hallucinations - chatbots simply make up text if they don't know the answer, and abuse non-existent confirmation links.

The copywriters who will fulfill your task in the content studio have an internal rating based on feedback from previous clients, including your topic. You can also specify all your wishes for the text in the terms of reference, including the prohibition of using AI to generate texts. The project manager will have to check whether the copywriter fulfills these conditions, not you. If necessary, they will perform fact-checking, and at the final stage, the text will be proofread by an experienced editor.

If a content studio carefully collects feedback, it helps them quickly determine how satisfied clients are with the texts, whether they meet their specific needs, and whether a copywriter can truly be considered an expert. This information makes it possible to form pools of writers in certain topics, control their workload, and, if necessary, quickly find a free writer for each task.

I hope these recommendations will help you find a worthy performer. But if you need texts urgently and don't have enough resources to find one perfect copywriter among dozens of applicants, don't hesitate to contact WordFactory - we won't be intimidated by any specific topics or text formats.

• Visit professional communities. It happens that lawyers-in-training or nurses write texts in their free time. But it's unlikely that a surgeon, a practicing notary, or a sought-after programmer will volunteer to create content for your project.

Why should you contact a content studio?

To significantly reduce your search time and get relevant results quickly and with a guaranteed guarantee, find a content studio with a large database of copywriters, including those with a narrow specialization.

Advantages of working with a content studio:

• minimum resources for finding a contractor and solving all organizational tasks;
• Experienced copywriters, including those with a narrow specialization, who have been repeatedly tested by other clients, are at your service;
• you are guaranteed to receive texts created according to your requirements;
• the copywriter's work (the nuances of the terms of reference, deadline) is supervised by the manager and checked by the content studio editor;
• you can use the services of a content studio permanently or from time to time;
• texts can be ordered in various formats and languages (with the involvement of native-speaking copywriters and translators);
• At any time, you can get information from the manager about the progress of the work, ask to see a part of the finished text, make adjustments to the ToR, and solve other organizational issues;
• if there are any comments on the finished text within the provided TOR, the content studio author will promptly correct or amend everything free of charge.

How to check a copywriter for compliance?

Start with a portfolio - ask a potential writer to provide three to five works that he or she considers the best in your topic. Find out if the copywriter has worked with an editor, because in this case, the original text of the performer may be slightly different from the one you see on the link.

If a copywriter has signed NDAs with previous clients and cannot provide examples of their work, offer them a test task. It's great if you can personally evaluate the quality of the texts: not only grammar and punctuation, but also structure, narrative coherence, and the ability to organically use keywords and LSI constructs. In addition, you should be confident in the accuracy of the wording and statements, and be able to distinguish between authoritative sources and resources created only for the sake of search traffic.

Even tools for checking AI-generated content will come in handy. After all, ChatGPT and other similar services are characterized by so-called hallucinations - chatbots simply make up text if they don't know the answer, and abuse non-existent confirmation links.

The copywriters who will fulfill your task in the content studio have an internal rating based on feedback from previous clients, including your topic. You can also specify all your wishes for the text in the terms of reference, including the prohibition of using AI to generate texts. The project manager will have to check whether the copywriter fulfills these conditions, not you. If necessary, they will perform fact-checking, and at the final stage, the text will be proofread by an experienced editor.

If a content studio carefully collects feedback, it helps them quickly determine how satisfied clients are with the texts, whether they meet their specific needs, and whether a copywriter can truly be considered an expert. This information makes it possible to form pools of writers in certain topics, control their workload, and, if necessary, quickly find a free writer for each task.

I hope these recommendations will help you find a worthy performer. But if you need texts urgently and don't have enough resources to find one perfect copywriter among dozens of applicants, don't hesitate to contact WordFactory - we won't be intimidated by any specific topics or text formats.

Why should you contact a content studio?

To significantly reduce your search time and get relevant results quickly and with a guaranteed guarantee, find a content studio with a large database of copywriters, including those with a narrow specialization.

Advantages of working with a content studio:

minimum resources for finding a contractor and solving all organizational tasks; Experienced copywriters, including those with a narrow specialization, who have been repeatedly tested by other clients, are at your service; you are guaranteed to receive texts created according to your requirements; the copywriter's work (the nuances of the terms of reference, deadline) is supervised by the manager and checked by the content studio editor; you can use the services of a content studio permanently or from time to time; texts can be ordered in various formats and languages (with the involvement of native-speaking copywriters and translators); At any time, you can get information from the manager about the progress of the work, ask to see a part of the finished text, make adjustments to the ToR, and solve other organizational issues; if there are any comments on the finished text within the provided TOR, the content studio author will promptly correct or amend everything free of charge.