UX/UI design for conversions: How to make a website user-friendly and profitable

Do you want your website to look stylish and generate revenue? UX/UI-design comes to the rescue, the task of which is to make not only a beautiful but also user-friendly resource that motivates the user to the desired action. Competently thought-out structure, intuitive interface and the right accents help to turn visitors into customers. Let's understand how UI and UX-design of the site work for conversion.

UX/UI design - what it is

In simple terms, what UX/UI design is, it determines how comfortable a user will feel using a website:

• UX (User Experience) is responsible for the convenience, logic and ease of interaction between elements;
• UI (User Interface) focuses on visual design - colors, typography, buttons, animation.

A competent combination of UX and UI makes a website design not only beautiful, but also intuitive to use, which forms a good impression of it and increases conversion rate.

How to increase website conversion rate with UX/UI design

Conversion is the percentage of visitors to a resource who made the desired target action: bought a product, registered, subscribed to a newsletter. To increase this indicator, UI / UX-design of the site should provide convenience and ease of interaction (usability of the site), so that the client can quickly navigate and perform the necessary step.

Using UI templates

This is the name of ready-made interface elements that help to speed up the development of sites, to create a coherent design. First of all, these are:

• STA buttons;
• forms;
• product cards;
• menus.

Competent use of templates helps to create an intuitive site, simplifies its perception, increases conversion without unnecessary costs.

Free space

Do not be afraid to leave empty spaces. If you use them competently in web design, you will be able to:

• better organize content;
• separate blocks;
• accentuate;
• create visual balance;
• increase the readability and perception of information.

As a result, the interface will become convenient and aesthetically pleasing for the client.

Concise text

Content should be clear and understandable so that the user can quickly perceive the information. In the interface it is important to avoid overloaded phrases and complex structures. It is necessary to leave only the basic information. Clear text simplifies navigation and increases conversion rates by directing the user to a targeted action.

Thoughtful onboarding

This is the process of introducing a customer to a product or service on a website. Thoughtful onboarding helps him quickly understand the functionality and contains:

• clear hints;
• step-by-step instructions;
• interactive elements that simplify mastering the service;
• prices.

Effective onboarding makes interaction with the product intuitive and comfortable. As a result, the UX/UI design of the site reduces user churn from the resource.

CTA-buttons

Call to Action buttons are buttons that encourage the site visitor to make a necessary step: “Buy”, “Go”, “Checkout”. They should be noticeable, concise and prompt to action. And an important role in this play their color, size, text and location. Buttons that the user likes, make interaction with the site clear and guide to the desired result.

Optimizing the customer journey

In order for the user to complete the necessary actions and not stop halfway through, you need to reduce the number of steps by eliminating unnecessary transitions. Clear navigation, clear CTA-buttons and logical structure will help to cope with this task. Thoughtful UI-design of the site will reduce the time to make decisions and increase conversion rate.

Simplifying forms

With the help of forms, the user enters and sends you their data to register, buy a product, ask a question. They are presented in the form of:

• text fields;
• drop-down lists;
• checkboxes;
• buttons.

The simplicity of forms affect the usability of the site, and therefore - and on the conversion rate. For this purpose, it is necessary to reduce the number of fields, apply autocomplete, give clear hints.

Optimize loading speed

If a page takes a long time to open, there is a high probability that the client has already left. Therefore, when developing the UX/UI-design of the site, it is necessary to make the portal load as quickly as possible. To do this, you need to:

• use compressed images (without loss of quality);
• implement caching;
• make the code clear and understandable;
• provide fast processing on the server.

The higher the loading speed, the fewer visitors will leave the site, and therefore, the higher the chances that the user will make the desired action. The ideal page opening speed is up to 3 seconds.

Visual content hierarchy

In order for the user to quickly perceive important information, it must catch the eye. Large headlines, large CTA buttons or images automatically attract the eye and are perceived as more important. But secondary details should be designed in smaller fonts or compact elements, so that the user can quickly navigate through the information.

Adaptive design

The site should be correctly displayed on different devices - computers, tablets, smartphones, regardless of their size. And adaptive design will help in this, when elements automatically adjust to the size of the screen, so that the site is convenient to work with. This reduces the bounce rate and positively affects the conversion rate.

Usability testing of the finished interface

Before handing over the project, you should test the usability and efficiency of the interface on real users. This will help to identify navigation problems, interaction difficulties and places where customers experience difficulties. Testing includes performing task scenarios, analyzing user behavior, and surveys. Work on errors helps to improve the UX and UI-design of the site, improve usability, increasing conversions.

To learn how to make your resource convenient and profitable, contact MEGASITE. Our experts have been creating websites in Kharkov and other cities of Ukraine for more than 10 years and know how to make a convenient website. We will create you a resource that works for results!