What website design mistakes can affect user trust?

Even if a site presents a product or service that a visitor needs, they are likely to leave if they encounter awkward menus, unreadable text, or poorly chosen colors. Poor website design undermines users' trust in a business and causes them to leave for competitors. To prevent this from happening, you need to know what website design mistakes scare away customers and how to avoid it.

The importance of quality design in website conversion

Conversion is a measure of a website's effectiveness, which reflects how many visitors made the desired action:

• purchase;
• subscription;
• filling out a form, etc.

And a lot here depends on whether the client stays on the site after the first visit, or immediately closes it. The decision that he will take, largely depends on the quality of design. Therefore, when creating sites should carefully consider each element. Clear interface, easy navigation, thoughtful colors in web design not only create a positive impression of your resource, but also form trust in the brand.

The main mistakes in the design of the site

As practice shows, outdated or ill-conceived design reduces user trust and conversions. The situation worsens if the resource is also inconvenient to interact with.

Inadequate navigation

Menus, links, buttons, and other interface components help visitors quickly find the information they need. If the navigation is underdeveloped, the search becomes more complicated, because of which customers may leave the resource without reaching the goal. Therefore, special attention should be paid to such points:

• breadcrumbs - a navigation element that displays the path from the main page to the current page, where the user is located. They help visitors understand their location on the site and quickly return to previous sections;
• search bar - allows you to find the desired content, increasing the convenience of using the resource;
• page structure - clear and understandable sections and subsections facilitate use.

If the navigation of the site is not thought out, the user will have a hard time interacting with the resource, and he will leave.

Lack of menu / difficult to find it

The menu helps the user to quickly find information. If it is missing or difficult to find, customers may leave the resource, because they can not understand how to use it.

Complicated forms to fill out

If you want to get information from customers, carefully consider the forms. All questions should be clear and to the point. Complicated and long forms to fill out discourage visitors, they do not want to spend their time on them. This can lead to abandonment of purchase or registration, which reduces conversion rates.

Too unusual interface

Users are used to standard interfaces, especially on resources such as online stores. Unusual design can make it difficult to work with the site, as it will cause internal discomfort for visitors. This will negatively affect the overall impression of the resource and may become a reason for the client to abandon it.

Lack of reviews and cases

If there is no information about the company and the product / service on the network, the trust of users decreases, because it looks suspicious. Therefore, you should make sure that there are reviews not only on the portal, but also in social networks and on well-known forums.

A large number of elements on one page

Overload of content in the design of the site, a large number of pop-ups makes it difficult to perceive information and scares away customers. Minimalist design, on the contrary, makes it easier to work with the resource, which helps to increase conversion.

Ill-conceived first screen

This is the visible part of the web page, which the user sees immediately after loading, without the need to scroll. The first screen forms the first impression of the resource and helps to keep the client's attention. It can scare him off the wrong combination of colors in the design of the site, small letters, the lack of prices for goods and other things.

Poorly matched colors

It is important to choose colors in the design of the site, which:

• cause positive emotions;
• correspond to the theme and objectives of the resource;
• provide good contrast and readability.

Such mistakes of web designers, such as an excess of bright colors, increase the cognitive load, preventing you from focusing on the main elements. Poor contrast between text and background impairs readability, causing discomfort. From the colors for the design of the site, which do not fit the theme, should be abandoned, as they can reduce the credibility of the resource.

Non-adaptive design

Users, entering the site from mobile devices, may face a situation where the picture is shifted, and navigation is not visible, which negatively affects their experience and can lead to rejection of the resource. Adaptive design ensures proper display on all devices, improving the experience and retaining customers.

If you want to order a modern and functional website, the design of which will inspire confidence in customers, contact Megasite IT company in Kiev. Our team takes the first places among web studios in Ukraine every year, because our experience allows us to realize projects of different complexity at the highest level.