Trends in web design in 2025

There are trends that stay with us year after year. But there are also those that were state-of-the-art back in 2024, but today they already look outdated. What will be the hottest web design trends of 2025? In this article, we will take a closer look at what points you should pay attention to when developing a website so that it will please users and attract traffic.

Themain trends of web design 2025

Certain requirements for web design when creating sites are still relevant, among them:

• easy navigation - clear structure and intuitive elements make interaction with the site simple and pleasant;
• fast loading - directly affects the retention of the audience. To prevent loss of clients, it is necessary to optimize images, simplify the code, implement caching, choose fast hosting;
• data security - users expect their personal information to be reliably protected. Therefore, it is important to connect HTTPS protocol, set up secure forms of payment and authentication systems.

Having realized all the basic requirements, it is worth paying attention to new innovative solutions. They form the web design trends of 2025 and help to improve user experience, making websites modern and attractive.

Bento

One of the major trends in web design 2025 is Bento UI. This is the name given to a method of structuring content inspired by Japanese bento boxes - traditional food boxes where food is neatly divided into sections.

In the context of grid design, a bento grid is a layout that organizes content into separate, clearly structured sections. This helps users access the data they need quickly and easily.

The advantages of the Bento grid include:

• simplicity and adaptability: Bento simplifies the design of layouts for different devices, ensuring a harmonious distribution of content;
• structure: the grid helps to easily organize content and design it attractively, which contributes to a better user experience;
• familiar and recognizable interface elements: working with Bento involves the use of components with which users are familiar.

Thus, the Bento grid allows you to develop modern websites with clearly structured information, which is good for traffic.

Usability-first

Modern web design trends emphasize usability, and the approach known as “usability-first” is important here. This means that each element of the interface should:

• be understandable to the user;
• provide quick and convenient interaction with the site.

In this approach, the first place is given to functionality, which should not be hindered by unnecessary animations, transitions and visual effects. Once on such a site, the user immediately understands where what he needs is - a catalog with products and a shopping cart, booking tickets or registering for an online course.

This trend in web-design helps to create an effective interface. It improves the perception of the site, interaction with it, contributes to the repeated return of customers to your resource.

Empty space

A clear sign of an outdated website - the presence of a wall of words (overwhelming amount of text) and the lack of free space. This repels the user and encourages them to give up on exploring the content. So don't try to squeeze as much information as possible onto the screen. Better utilize the empty space effectively to highlight relevant content and increase readability. This web design trend 2025 will be relevant for years to come.

Custom illustrations

The use of custom illustrations that differ from stock images makes a website more personalized and attractive, making it stand out from the competition. They help to:

• emphasize the features of the brand;
• give a unique style that makes the company recognizable;
• create an emotional connection with the audience.

To create customized illustrations, many firms are successfully using AI. It can be used to create unique elements that accurately reflect the brand's style and make the site stand out.

Color Trends

Among the web design trends of 2025, we can distinguish several main trends in color design that help create attractive and functional interfaces:

• pastel and muted shades - give sites a light and modern feel. They create a calm atmosphere, which improves the perception of content;
• bright accents on a neutral background - highlight the main elements of the site (call to action buttons, important messages), which increases their effectiveness;
• dark themes with contrasting details - look stylish, and also help to reduce eye strain, especially if the user browses the resource in the dark.

According to WGSN analysts, the main color of 2025 will be Future Dusk - it combines deep blue and purple. This shade will increasingly appear in a wide range of digital products.

In 2025, designers pay special attention to digital comfort, carefully selecting colors that help reduce eye fatigue and create a comfortable and relaxing website experience.

Trend-driven websites from Megasite

Need a stylish, well-structured website with a thoughtful design? Contact the web studio in Kiev Megasite. We actively utilize the major web design trends of 2025 to create functional and attractive websites that will meet your business goals.

To learn more, contact our manager in Ukraine at +38 (095) 1000 118. We also have offices in Bulgaria and Poland, their numbers can be found on our website.