Trends in online store design for 2024: what is important for success

Websites that track and implement the latest trends in online store design stand out from the competition. They do not just look stylish, but also provide users with comfort and pleasure from shopping.

Such an online store:

• convenient - customers can easily find the goods thanks to competent navigation and clear interface;
• functional - carefully thought-out design simplifies the shopping process;
• visually appealing - stylish and up-to-date design always evokes positive emotions and increases trust in the brand;
• adaptive - correctly displayed on different devices, be it a smartphone, tablet or PC;
• interactive - the introduction of animations, video reviews and testimonials attracts customers and encourages them to buy.

In this article, we will look at the main trends that will not just make your online store stylish and interesting. They will contribute to success as they will turn visitors into loyal customers.

Animated presentation of products

It's not enough for a customer to just see a photo of a product. He wants to see it from all sides, so animated product presentation is a trend that is gaining more and more relevance.

Web design in 2024 provides for the use of:

• 3D animation - allows the customer to rotate the product and examine it from all sides;
• micro-animation - emphasizes important elements of the interface. For example, the “Buy” button is enlarged when the cursor is hovered over;
• video demonstration, including reviews - demonstrate the product in detail.

The price for the development of an online store will be higher than if you use simple photos, but the effect of such a visual technique is much higher. The success of the trend is explained by the fact that people always react to movement, so a “live” picture attracts, holds attention and allows you to understand what is interesting about the product. This is especially useful for complex or new products, when a simple description is not enough to recognize their benefits.

Another plus is that creative transitions make browsing interesting and engaging. Dynamic design trends 2024 evoke positive emotions and associations with the brand, increasing the likelihood that the customer will not only buy the product, but also come back for a repeat purchase.

Creative page transitions

This is the name given to animation or visual effects that are used when changing pages or content on a website. Modern web design of online stores uses for this purpose:

• fading;
• flipping;
• shifting elements;
• shifting background layers, including at different speeds;
• page shift to the side.

The price of creating an online store with additional visual effects is more expensive than with a standard design, but it justifies itself. Effects make the transition smooth, interactive, interesting and attractive. They create a special atmosphere, make the online store memorable, because the user gets pleasure not only from studying the content, but also from the navigation process itself. In addition, such transitions allow you to hide small delays that occur when changing pages.

Microinteractions

Another interesting design solution for e-commerce is microinteractions. This is the name given to small, often barely noticeable animations that occur in response to the client's actions on the site.

Among the well-known trends in online store design:

• button animations that jump or change color slightly when hovered or clicked;
• an icon that invites you to give a like;
• a ring that rotates when pages load;
• tips and notifications that simplify the work with the site.

Such web design of online stores touches on small elements, but greatly affect the overall perception. They help the customer understand what is happening in response to his actions and make the waiting process pleasant.

Smartphone-centric web design in 2024

Shopping via smartphone is becoming increasingly popular, and this trend is impossible to ignore. Make sure that your website design is fully adapted to the phone.

What to consider when designing 2024 online stores for smartphones:

• the simpler, more convenient and clearer the interface, the higher the chances that the client will buy goods, order additional services. The design must be simple, and the number of distracting elements is minimal. Important information, basic functions should be easily accessible;
• the site must be correctly displayed on all screens, from smartphones to monitors (adaptive design);
• menus and buttons used for navigation should be arranged so as not to cause inconvenience during interaction;
• smartphone users want pages to load instantly, even if they have a poor internet connection. Therefore, it is important to optimize loading speed by reducing the size of images and other techniques;
• the forms that the user has to fill out should be simplified to a minimum, as it is not convenient to do so on a smartphone. Create large fields for text input, do not forget about autofill, saving the entered data, so that the buyer can quickly interact with the site;
• fonts should be large enough and contrasting, so that the text is easy to read on a small screen without the need to enlarge it.

Designing an online store with these points in mind makes the site user-friendly and attractive to users, which will reduce the bounce rate. In addition, Google and other search engines give preference to sites that are optimized for mobile devices, this has a positive impact on their appearance in the top and increase in conversion.

Introductory videos at the top of the page

Web design of online stores 2024 suggests paying special attention to the videos at the top of the page, which are included independently after loading the window.

Such ads immediately attract attention and improve user experience if they meet the following criteria:

• It loads quickly and does not slow down the site. Therefore, it is better to use short, maximally compressed (not to the detriment of quality) videos;
• the video should be accompanied by short captions that help users quickly understand the essence, especially if there is no sound.

The videos help to get an idea of the company where the product will be bought, gently and unobtrusively convey to the client the style, values, moods of the brand. They create an emotional connection with the product, subconsciously encouraging to buy.

Minimalistic web-design of online stores

This is one of the most popular web design trends of 2024, and there is every reason to believe that it will not go anywhere in the coming years. Among the features worth highlighting are:

• white margins, clear borders, neat structure;
• small, properly formatted text, with lists, spaces, paragraphs;
• highlighting details with the help of empty space;
• neutral or monotone colors with bright accents that emphasize important details (buttons, links);
• laconic, easy-to-read fonts, without decorative elements;
• each detail is designed so that the client immediately understands its purpose and uses it correctly;
• secondary elements do not attract attention so as not to distract the client from the purchase;
• clear and high-quality pictures, which in themselves are a bright accent of the page.

Thus, concise design gives the online store a neat and clean look. The trend allows you to focus on the product and its characteristics, highlights important features without distracting with unnecessary details. Another plus - minimalist design gives the brand and product a premium, luxurious look, which positively affects the company's image.

Nebrutalism

If you want a more colorful online store, take a closer look at such style as neubrutalism - another trend of 2024. It rejects the use of beige color palettes, simplistic content alignment, and classic typography. The following traits are evident in this design:

• rough, massive elements - large fonts, heavy blocks, thick buttons;
• bold visuals;
• minimalistic functionality;
• unusual color combinations;
• contrasting colors or monochrome palette;
• straight lines, angular shapes with no “smoothing”;
• bold futuristic fonts;
• asymmetrical layouts that specifically violate web design rules such as neatness, symmetry, and alignment.

Thus, neubrutalism allows you to create a unique website that stands out from the competition. This style in web design of an online store on a subconscious level is associated with sincerity, straightforwardness, which is good for the brand image.

What to consider when tracking trends in web design for online stores

Tracking trends is an important task for any business because it allows you to stay relevant and competitive. But just knowing about them is not enough. You need to be able to interpret and apply them correctly. This is what specialists of IT-company MEGASITE do.

Developing the design of an online store, we monitor these points:

• we study the target audience to find out its needs and preferences. This will help to orientate in what style to develop the site. For example, such a trend as neubrutalism is not suitable for all e-commerce stores. If you sell health products, the presence of bright colors and bold typography will be unnecessary, as it can emotionally overwhelm the buyer;
• determine what trends of web design of online stores correspond to the brand, organically fits into its style. Otherwise, users may be perplexed, which will lead to refusal to buy;
• we introduce only trends that will not lose relevance after a couple of months, giving the site an outdated look;
• test each innovation to see how it works in real life and affects the user experience;
• use trends with usability in mind. For example, we use animations that don't hinder navigation or slow down page loading;
• make a unique design that stands out from the competition;
• make sure that new elements work well on different platforms, so as not to degrade the user experience.

To learn more about the peculiarities of online store design, contact a MEGASITE manager. We have been developing websites for more than 10 years and have an excellent understanding of trends.

To book a consultation on your project, leave your contacts in the feedback form on our website or call us +38 (050) 3986 275.