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Remarketing in
social networks
7 steps to an effective
effective retargeting in social networks
Analysing the site and competitors
Preparing a Strategy
Setting up Analytics
Setting up and running the advertising campaign
A\B testing, Monitoring and analysis of AC
Optimization
Report and Plan for the Next Period
Achievements
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Your project
Our clients
And we'll do the rest!
Retargeting on social media
Retargeting Facebook or in another social network is a method by which the customer is reminded of the business offer, in order to bring back the audience and incline them to buy goods or services. To do this, those who have previously visited the site are shown relevant ads.
Remarketing and retargeting can be set up for Facebook, Instagram, Google. Specialists of IT-company MEGASITE have the necessary approaches and capabilities to work with users of social networks who have ever visited the client's website.
This advertising campaign is seen by the target audience in the Google context-media system. To work with advertising to give a good result, we carefully think through and plan the campaign.
Specialists of our web studio pay great attention to audience segmentation. After all, advertising works better when ads are created for certain visitors. Ads are formed based on the interests of users and their behavior on the site.
- Visiting certain categories of products.
- Studying promotional offers.
- Buying products.
This allows certain text or graphic ads to be shown online. Publications may contain products that the user previously forgot in the shopping cart, i.e. did not make a purchase.
We apply special filters to create narrow segments of potential buyers. The criterion can be the time spent on the site, where the user came to the site from, or what key queries the user used when searching.
Types of retargeting in social networks
Retargeting in Instagram and other social networks can be of different types.
- Search remarketing. Represents an advertisement that Google gives out in search. But the publication is shown only to those who already know the client's site. We offer in the ad favorable terms of cooperation. Having seen an interesting offer, the customer will not pass by and is very likely to return.
- Dynamic remarketing Facebook or in other social networks. It involves showing certain products that the visitor has already paid attention to before. The effective setting of dynamic remarketing is that the system shows those products that the user has saved in the cart.
- Social media advertising. A good way to incentivize a person to make a repeat purchase.
- Remarketing regarding email addresses. A suitable advertising method for clients with large budgets.
Advantages of dynamic remarketing
The benefits of remarketing are as follows.
- If remarketing lists are competently set up, a social media visitor is exposed to advertising when it is most appropriate for him to close the deal.
- Lists are formed with advertising goals in mind. For example, a list of those who visited the web resource, but did not formalize the purchase of goods.
- A large coverage of users who may be interested in the product. With the help of KMS you can show advertisements in the mobile application.
- Setting up advertising in Instagram is carried out in several variants - texts, graphic elements or videos. This is possible thanks to a rich gallery of ad formats.
- With the help of reports, you can monitor how effective the advertising campaign is.
Who should order remarketing in social networks?
Retargeting in different social networks, including Facebook, is ordered when there is a need to make the user interested in the product. The time during which the visitor decides to make a deal takes 5-30 days. Sometimes this process takes longer than a month.
Remarketing on Facebook, Instagram allows you to successfully promote similar products or services. It works well to set up advertising in Facebook in order to return users who have made a single purchase on the site of the business. Related products can be offered. Along with a cell phone, for example, cases and headphones are advertised.
Remarketing on any social media is recommended if the entrepreneur announces a sale. The advertising campaign should work for users who visited the web resource last year.
Our specialists with the help of dynamic retargeting in Facebook successfully promote novelties. Together with remarketing, the conversion rate increases, the client's business gets more orders, and the brand becomes recognizable.
Retargeting services in MEGASITE web studio are provided at a reasonable price. Due to low click-through rates and highly effective advertising campaign, an entrepreneur quickly recoups investments in advertisements. We work in Kiev and other regions of Ukraine.
