The easier it is for the user to navigate the site, the better the behavioral indicators. If it takes him a long time to find the information he needs, the client can be lost forever. Therefore, it is very important to make a resource with a clear structure, interesting design and without technical errors. Specialists web studio in Kiev MEGASITE are confident that this task will help to cope with the usability of the site.
Usability - is a complete evaluation of the website, aimed at determining how effectively the client interacts with the resource and whether it achieves its goals. For this purpose, usability criteria are evaluated such as:
Specially trained people conduct testing through web tools. To identify potential problems, experts:
To get the desired result, it is better to order the service of comprehensive evaluation of website usability. Analysis of statistics helps to develop effective measures aimed at improving the usability of the site.
The first thing that experts pay attention to when analyzing the usability of the site - its structure. Content should be sorted into sections so that the client can quickly find information. For this purpose, a hierarchical structure is usually used:
Do not forget about the main rule of usability: you can not overload the resource with unnecessary information and deviate greatly from its theme, so as not to confuse users.
The basics of usability - properly designed navigation. The client must clearly realize where he is and what to do next. For this purpose it is necessary to:
All navigation elements should be simple and clear. Use clear and concise names for sections and links. Avoid complex terms and acronyms that can confuse the user.
If the page will take longer than 5 seconds to load, there is a high probability that the user will leave to competitors. To prevent this from happening, it is necessary to follow these principles of website usability:
Online businesses should regularly monitor the performance of their website using tools and make improvements accordingly. You should also consider switching to the HTTP/2 protocol, which supports multiple requests over a single connection and allows for more efficient data transfer.
Adaptive web design is another important aspect that improves user interaction with the resource. This means that the portal is displayed correctly and optimally on different devices and screen resolutions, including desktop computers, laptops, tablets, smartphones.
When creating a website, pay attention to the design. It depends on it, whether the user will like the resource. To avoid subjective evaluation, it is important to apply standard solutions that users are used to:
Avoid clutter in your design. The fewer useless elements and distractions, the easier it is for the user to focus on the main goal.
A user comes to a website to get certain information. Therefore, make sure you offer him interesting content that corresponds to SEO optimization. To this end, it is worth ordering text from professional copywriters who understand how to write content according to all SEO rules.
To make a quality web usability, you need to check a lot of things, and an inexperienced user may miss some points. We have compiled for you a checklist of questions that must be answered when doing a website usability check:
To make your resource interesting to users, entrust website development in Ukraine to professionals - specialists of IT-company MEGASITE. Working on the project, we take into account the smallest nuances, including a thorough evaluation of the usability of the site.
Contact the web company MEGASITE and get a modern website, which will be as convenient as possible for your customers!