In order for a business to remain profitable and competitive, it is necessary to promote it. One of the online marketing tools is creating your own page on the Internet. And here a logical question arises: what to choose - a landing page or a corporate website. In the article, we will analyze and suggest in which case you need to pay attention to one or another format.
LP is a one-page site that is created with the aim of pushing a person to take a certain targeted action: leave mail, order something, sign up for a consultation.
Landing Page development eliminates the creation of a header and navigation menu - as a rule, LP satisfies only one need of the visitor, focusing his attention on it.
When creating, developers are guided by 3 principles:
The disadvantages of landing pages include the possibility of selling only one thing, so if you want to show people the entire assortment, it is better to use a different format.
In short, this is the "face" of the company on the Internet, its business card. Often the creation of a corporate website includes the preparation of dozens of sections and subsections. Maintaining such a portal also requires more effort.
Benefits of a corporate website:
First of all, this option is used as a means of conveying to customers and partners information about the business, its values, services / products offered, and only then a sales tool.
The corporate website and landing page were created to solve different business problems. It is worth paying attention to three key points.
What is the goal - if you need to sell a specific product or collect contacts of the target audience, then it is better to use a landing page, and if you want to maintain your image, then a website is suitable for this.
Where the traffic will come from - you need to understand that without a clear portrait of the target audience and a direct “infusion” of traffic, the landing page is useless, and a multi-page web resource can be promoted using various methods: SEO, SMM, context, guerrilla marketing.
Company development strategy - the choice of page type should be based on the overall promotion strategy, because if you plan to publish content in the future (for example, blog articles), then landing is not suitable for this. Just like a corporate website, it will not be the best option if the company needs to stimulate the user for a specific target action.
Our web studio in Kyiv Megasite specializes in different types of development. If you have not yet fully decided on the type of web resource, our managers will give detailed advice and answer all your questions. Fill in the form and get answers to your questions.