How to improve your online store in 2025

E-commerce is constantly evolving, and for an online store to be successful, it is important not only to offer in-demand goods. It is necessary to provide a convenient, technological service that is as customer-oriented as possible. Optimization of the online store will help not only to attract, but also to keep visitors on the site. How exactly - tell us in detail in this article.

What discourages buying in an online store?

Before looking for ways to increase sales, it is important to understand what factors prevent users from placing an order. This can be:

• inconvenient navigation - complicated and long search for products, lack of filters, confusing interface;
• slow page load speed - if the site takes longer than 3-5 seconds to open, customers tend to leave;
• higher prices than competitors - before making a purchase, users study different offers. As a rule, they favor either a lower price or a well-known brand;
• complicated checkout process - unnecessary steps and mandatory registration may discourage them;
• limited payment methods - the lack of popular payment services, through which customers are used to paying, often discourages them;
• slow or incompetent service - if a person cannot get a quick answer to their question or encounters rudeness, they will refuse to buy.

If you find any of these problems - fix them. This will make your online store more attractive in the eyes of customers and increase sales.

Steps to optimize your online store

Next, we'll talk about what steps you should take to improve your online store in 2025.

Optimization for mobile devices

According to statistics, more than 50% of customers place orders exactly from mobile devices. Therefore, for your website to be successful, it is important to adapt it for small screens. Optimization of online store for smartphones and tablets implies the use of:

• adaptive design, which adjusts the size of the site to the client's device;
• simplified navigation;
• clear structure;
• convenient buttons.

Usability of an online store, which is what they call the usability of the site, plays an important role in its success. Therefore, the speed of loading pages on mobile devices should be high, information should be clear, and images should be optimized without loss of quality. It is also worth reducing the number of fields in forms and setting up quick payment methods for optimization.

Convenient structure of the online store

Designing an online store in 2025 involves optimizing the structure, which makes it easier to find a product and buy it. For this purpose, it is important to create a logical menu with clear titles:

1. Category (for example, women's clothing).
2. Subcategory (pants).
3. Product card.

It is also necessary to add filters and a search bar. And remember that the simpler the navigation, the higher the chances that the visitor will turn into a buyer.

Optimization of pages and product cards

In order for an online store to be convenient for customers and give high conversion rates, it is important to use:

• high-quality images that allow you to view the product from different angles;
• detailed descriptions with the manufacturer, weight, size, composition;
• structured content.

Cards should contain the price, characteristics, reviews and available payment methods. The more detailed and user-friendly the products are presented, the higher the likelihood of purchase.

Using AI in online store optimization

Implementing AI in an online store helps:

• create recommendations tailored to the preferences of a particular customer based on their browsing and shopping habits;
• search for similar or the same product by photo;
• create email newsletters;
• automate support through chatbots;
• optimize warehouse management, preventing surplus and shortage of goods;
• analyze the causes of sales decline and growth;
• forecast demand;
• select effective advertising;
• identify fraudulent activities.

All this improves the quality of service, and with it, the image of your store.

Augmented Reality (AR) technology

In 2025, AR is one of the main business tools of e-commerce, as it allows you to:

• virtually “try on” clothes, shoes or accessories;
• assess how an item fits into a certain environment (e.g., a selected closet in the buyer's apartment);
• receive instructions with animations, 3D-images, voice-overs.

This feature improves the usability of the online store, helps to make a more informed decision and reduces the number of returns. Implementation of AR allows the site to stand out from competitors and attract more customers.

Expanding payment methods

The easier it is to pay for an item, the higher the chances of people buying it from you. To optimize this process, offer different forms of payment:

• bank card transfer, including credit card;
• installment;
• payment by wire transfer;
• use of electronic and cryptocurrency wallets.

It is also important to take care of payment security, so that buyers are not afraid of identity theft.

“Compressed” customer journey

Compressed Commerce is a strategy aimed at simplifying and speeding up the buying process in an online store. The method involves minimizing the number of steps from product selection to order placement. In other words, its goal is to make people interested in the product so that they buy it quickly without having to go through the hassle of checkout.

Online store development from Megasite in Ukraine

Entrust the creation of an online store to IT-company Megasite in Kiev. We offer effective integrated services that take into account your business goals, user behavior and modern technologies for online store. Among them:

• customized design - adaptation to the brand and target audience;
• AI and AR implementation to improve user experience;
• mobile adaptation, which implies convenient viewing of the site on all devices;
• SEO-optimization - effective promotion in search engines;
• automation for the online store, its integration with CRM and payment systems;
• high page load speed and other methods of website optimization.

Contact Megasite and we will create for you an online store that will not only attract visitors, but also help to increase sales!