How to increase traffic to your online store

Your online store is a shop window with a lot of products on display. But no one will buy them if only a few people see the storefront a day. No matter how good the product is, it doesn't make any sense without visitors to the store. The same rules apply on the Internet - without targeted traffic, e-commerce profitability is out of the question. Read this article to find out how to get stable traffic to your online store, what it depends on, and what promotion methods exist.

The role of advertising strategy in promotion

The choice of each of the tools described in this article should be dictated by the advertising strategy. It determines the goals of promotion and the methods that will be used for this purpose. If the strategy is absent or changes too often, it is difficult for an online store to achieve results in the form of traffic attraction and increased profits.

The advertising strategy takes into account the budget that a business can allocate to increase traffic to the online store, the specifics of the niche, the current stage of the project, etc.

The strategy that describes the promotion of an online store should include a combination of different channels to attract customers. Only in this case we can say that we will be able to reach the maximum number of target audience and bring them to our store.

MEGASITE IT company offers both the use of individual advertising tools and services for the comprehensive promotion of e-commerce. We will help you develop a working advertising strategy and select effective web promotion methods that are suitable for your niche, goals, and desired budget.

SEO promotion

SEO promotion is the optimization of a website or online store for the requirements of a search engine. The better the visibility of a resource on Google, the more targeted visitors will come to you from a free search. Optimization consists of many steps and depends on the current state of the site and how many competitors there are in the niche.

SEO promotion includes an audit of an online store, compilation of a semantic core, work with content, internal linking, external optimization, and optimization of behavioral factors. And these are just the main stages of promotion on Google.

The importance of SEO for an online store lies in the fact that promotion in search engines gives you hot targeted visitors who are already ready to buy your goods. At the same time, this method is considered to be one of the cheapest advertising channels, which can also give results for a long time.

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Contextual advertising or PPC (pay per click) is all the advertising you see when you search for something on Google or another search engine. That's why it got this name, because it takes into account the context of the query. The main advantage of contextual advertising is that it works well in attracting people with a formed need.

There are the following types of contextual advertising:

• search advertising - ads that are displayed during a Google search;
• product advertising - advertising through the Google Merchant service;
• banner advertising - advertising of an online store or individual products on banners during a search;
• remarketing or retargeting - displaying ads to those who have already visited your online store;
• advertising on Google partner sites.

The most common service for setting up and launching advertising campaigns is Google Ads. Our studio also works with it.

SMM-promotion

SMM (social media marketing) helps businesses, and online stores in particular, attract and retain customers through social media. The most popular ones are Instagram, Facebook, Youtube, Tik Tok, and the Telegram messenger. The choice of a social network for promoting an online store depends primarily on where the target audience is located.

In addition to maintaining pages, social media offers targeted advertising, which allows you to customize the display of ads for users of interest. You can customize your online store's ads so that when a person clicks on an ad creative, they are taken directly to the website, skipping the intermediate step of going to a social media account.

Crowd marketing

Crowd marketing is another way to increase store traffic. The essence of this method is as follows: a website is promoted on the Internet by leaving links to a particular product in comments. At the same time, the comment itself should be written on the right resources and composed natively, without direct advertising. Most often, thematic forums, news sites, and social networks are used for crowd marketing.

Advantages of crowdsourcing for an online store:

• increasing traffic;
• accumulating link mass, which also affects SEO promotion;
• working to improve brand reputation.

Another advantage of this tool for use in e-commerce is the targeted engagement of an interested audience for a specific product.

Content marketing

The role of content marketing in brand promotion is to create long and trusting relationships with your audience. The main tool of the method is content, which works to turn casual readers into an audience and then into customers.

While other digital marketing tools are aimed at working out the existing demand (such as SEO or contextual advertising), competent content marketing can help the audience create this very need.

Content marketing doesn't sell products directly, but it does form the right opinion about the brand and works to build trust. This leads to the formation of interest among potential consumers and possible sales in the future.

The most popular platforms for content marketing include the media, company blogs, and social media. Most content is created using expert publications, product instructions, and faithful content that you want to share. The main rule is that articles or videos should really benefit the reader and inspire trust.

IT studio MEGASITE offers a full range of services for the promotion of online stores. Our team has extensive experience in increasing traffic for various areas of e-commerce. We invite you to a consultation where we will analyze your project and offer the best options for online promotion.