Website loading speed optimization

28 Sep 2021
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Website loading speed optimization

Improve site loading speed

The Internet has changed the way businesses are run and promoted. Currently, almost all companies have their own website, which contains information about services and products. In order for a WEB resource to help customers and bring profit to owners, it must work well. Therefore, the goal of any project is to improve the loading speed of the site. This is one of the main indicators on which user behavior depends.

What affects website loading speed?

With high competition in the network, it is not enough to create a website in Ukraine with a beautiful design and fill it with interesting content. Today, only a fast-acting product can attract and retain customers, so optimizing the loading speed for a site is one of the main goals of any project. Most search engines take into account how fast a resource loads. As many studies have shown, modern people do not like to wait, and if the page loads for more than three seconds, most users leave it.

Increasing the speed of loading sites has a positive effect on business development:

  • the client often comes to a purchase on a fast resource;
  • website loading speed optimization reduces the bounce rate;
  • the user stays longer on the fast site and places more orders.

Improve site loading speed. Site loading optimization

Methods for optimizing the loading of WEB pages

When developing sites in Ukraine specialists work out usability in detail, including speeding up the loading of the resource. Search engines and users do not like WEB pages that are slow. There is no single standard for resource loading speed. The parameter may differ depending on the business area, location, platform type. The normal download speed for a block of information is 2-3 seconds, but if the page does not open during this time, many potential buyers go to competitors. To understand how to improve the loading speed of a site, you should understand the reasons that slow it down. Such an approach and mechanisms can help correct the situation.

Upgrade your hosting

One of the main reasons that slows down the work of small pages. Hosting resources may not be enough for the current load. Try expanding the CPU and disk system. The problem can be solved by increasing resources.

Changing the source code

The reason for the weak work of the WEB-page may be the size of the FrontEnd files of the site, the reduction of which will speed up the download speed. Remove empty lines, extra spaces, unnecessary tags.

The JAVASCRIPT code creates animation, adds interesting elements and sliders to the site. This is interesting, but weighs a lot and does not always load correctly, so you can delete it. If scripts are needed on the page, install them after the content has loaded, which will also improve performance.

Pictures

Visual content attracts attention, but “heavy” pictures should be abused. One of the rules for filling the site is to use the appropriate size of images. Select high-quality images of small volume or compress them using online servers. For photos, use JPEG format, for illustrations, icons or logos, use PNG. It also helps to remove unwanted images. Try to clean the site as much as possible, which will significantly improve its performance.

Use caching

The mechanism reduces the load on the server. The cache stores information that enters the client's system, so when reloading, the browser will not receive data from the server. Caching significantly improves performance and is considered one of the most effective ways to increase website loading speed.

Page Size

Lightweight pages load faster. To compress data, use ZIP and GZIP technologies, which minimizes browser requests to the server. Also, experts recommend dividing the content into parts and placing it on different pages.

If you can’t improve the site’s work on your own, you can order a turnkey service from the WEB studio in Kyiv. The price depends on the volume and complexity of the work, so it is calculated individually for each client.

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