Promoting a restaurant website
Awards
7 steps to an effective
effective promotion of the restaurant website
Analysing the site and competitors
Website Audit
Formation of goals and objectives
Preparing a Strategy
We analyse your competitors
Market analysis
Setting up Analytics
Your project
Our pride
And we'll do the rest!
Turnkey restaurant website promotion
Creating a website in Ukraine is a prerequisite for restaurant promotion. Residents of Kiev and other cities are often looking for an institution on the Internet, where you can hold a significant event or just a tasty meal. There is a lot of competition in the restaurant business. On online platforms, you can find many establishments that offer their services. Proper promotion of the restaurant website on the Internet will help to outpace the competition in the fight for customers and successfully develop the business.
Distinguishing features of the promotion of the restaurant website
Web studio in Kiev is ready to take orders for the creation and promotion of the restaurant on a turnkey basis. The catering market has its own specifics. When choosing a place WEB resource visitor interested in:
- which dishes consist of the menu;
- the price for a particular dish;
- the possibility of delivery to the house.
For a potential client can quickly find the necessary information, should be easy to navigate. The most important part of the presentation of the restaurant - the menu. When developing the site should not create a complex system of classification of dishes. Visual design should evoke a feeling of hunger and a desire to try the food prepared. When filling the WEB resource should not use pictures from the Internet, professional photos of real food look more appetizing. Food photographers create beautiful compositions of products, know how to emphasize the advantageous atmosphere.
When designing the site of the restaurant, it is necessary to provide for online booking of tables. WEB resource is created taking into account the target audience. For restaurants located in large cities and tourist areas, it is important to have a multilingual page and manager of the portal with knowledge of English.
Peculiarities of restaurant promotion on the Internet
Practice shows that most of the visitors to the public catering establishments are network users. Website promotion for the restaurant business helps to attract new customers. The more useful information, the more confidence in the institution.
The main areas of queries for SEO promotion of the restaurant.
- The specifics of the institution - the presence of dishes of national cuisine.
- Additional services - the ability to deliver meals, catering for special events, etc.
- Geography of inquiries: city district, street name, nearest metro station, etc.
- Requests for the menu.
For successful promotion, the restaurant website should be filled with useful features and information of interest to potential visitors:
- detailed driving directions by car and city transport;
- schedule and form of payment;
- the ability to book a table from a mobile device;
- call-back function;
- detailed description of additional services;
- reviews of real clients.
To promote a restaurant business website, it's important to write content with the target audience in mind. When choosing a menu, customers are interested in descriptions of dishes - ingredients, portion size, number of calories. The history of the origin of the dish is suitable for author's delicacies. Restaurants visited by gourmets and celebrities are characterized by a refined cuisine of high quality. This category of visitors is more demanding. For them it is important not only the quality of cooked food, but also the level of training of service staff, availability of certificates of international level, etc.