Methods of independent promotion of an online store

In order for an online store to sell and generate income, it is not enough to develop and launch it. Even if the site is well thought out, has a clear structure and interesting content, there will be no results if no one finds out about it. Effective online store promotion is the key to a profitable Ecommerce project.

To distinguish the store among competitors, to attract the attention of potential buyers, you need a comprehensive promotion of the site through relevant channels. Although it is quite difficult to promote a store on your own, it does not mean that it is impossible.

Tips for promoting an online store

There are 2 main promotion methods that are used after creating an online store:

• work on the portal itself (SEO-promotion of the online store) - optimization for search engines, creation of quality content, key placement, expansion of functionality, meta-tags, etc.;
• advertising on external platforms - social media accounts, email newsletters, blogger posts, media publications, targeted advertising, etc.

For advertising use different tools to promote online store, the choice of which depends on the method of promotion. Therefore, it is important to carefully consider the strategy for effective promotion of online store.

External advertising

If you have an online store, then the most logical vector of promotion is online tools. Namely:

• social networks;
• email newsletters;
• targeting and contextual advertising in Google;
• publications by bloggers; 
• price aggregators.

Targeted and contextual advertising

Targeted and contextual advertising is designed to show your audience ads tailored to their interests. The difference: contextual ads are banners on websites with a link to your portal, while targeted ads are ads in social networks.

For example, if a user is interested in a vacuum cleaner of a certain model and searched for it in online stores of household appliances, then, no matter which Google page he goes to, he will be shown ads for this equipment from different stores. The exception is if you have an ad blocker enabled in your browser.

Social networks (SMM-promotion)

In addition to sales, social networks are used to increase recognition and loyalty of the audience. For effective SMM-promotion online store should choose the platforms that are most in demand among your target audience (CA), and create there the official accounts of the store. Here you can tell about your product, attract attention with promotions and build communication with customers.

Advertising from bloggers

Another tool to promote the site online store - advertising on bloggers, Influencers and opinion leaders, whose audience may be interested in your product. It is not necessary to cooperate with influencers-millionaires, advertising integration of which costs hundreds, or even thousands of dollars. Advertising on nano and microblogger channels also gives you a target audience, and the prices are many times less.

Mailing list

A good result in sales is demonstrated by email marketing. With the help of a mailing list you can quickly and inexpensively inform your audience about interesting products, promotions, seasonal discounts.

Price aggregators

Price aggregators are services that collect data on the cost of goods / services from different sellers. This allows consumers to quickly compare prices and decide where it is better to buy the product of interest.

Work on the online store

To make the online store in demand, you need to work not only on external advertising, but also on the portal itself. To effectively cope with the task, it is worth analyzing all pages to identify problem areas. Then - to carry out internal work, which includes the following points:

• fixing technical errors - non-existent links, bad structure, bugs;
• expanding / improving the functionality, structure of the site - it is very important that the user quickly and easily found the desired product and without delay made a purchase;
• selection of keywords. Special attention should be paid to long detailed phrases that people use in search. It is much easier to go to your site and find the product you are looking for than it is to use short general queries;
• content optimization. To keep customers on your site, texts should be interesting, useful, and eye-catching. Images should be clear, as concise as possible so that the page loads quickly.

We recommend implementing chatbots for effective customer service and sales funnel formation. Robots help solve issues that do not require the involvement of a manager.

What should be taken into account when promoting a website?

Effective promotion of an online store is a complex task that requires the use of many resources. Therefore, it must be approached responsibly, necessarily making a marketing plan, and correctly selecting the performers. Particular attention should be paid to the quality description of product cards, which would distinguish your resource against the background of competitors.

Do not limit yourself to one channel to attract customers, because it is not enough to cover a large audience. Over time, the analysis of the advertising strategy will show which methods are most effective. Also, do not forget to regularly monitor the actions of competitors and work on improving the site.

It is important to realize that SEO promotion of an online store website is a process that must be worked on constantly. To increase sales is not enough to get to the top of Google. It is necessary to get a foothold in the first positions, so that competitors had difficulty taking your place.

Where to order a comprehensive promotion of online store?

To promote the store brought the result in the form of customers, contact IT-company MEGASITE - web-studio in Kiev, which is engaged in the development of online stores and their promotion to increase sales.

If you are planning to promote your ecommerce project and realize that you may not have enough time and knowledge - we invite you to a free consultation at MEGASITE, where we will analyze your request and offer an effective solution for promotion.