In order for an online store to sell and generate income, it is not enough to develop and launch it. Even if the site is well thought out, has a clear structure and interesting content, there will be no results if no one finds out about it. Effective online store promotion is the key to a profitable Ecommerce project.
To distinguish the store among competitors, to attract the attention of potential buyers, you need a comprehensive promotion of the site through relevant channels. Although it is quite difficult to promote a store on your own, it does not mean that it is impossible.
There are 2 main promotion methods that are used after creating an online store:
For advertising use different tools to promote online store, the choice of which depends on the method of promotion. Therefore, it is important to carefully consider the strategy for effective promotion of online store.
If you have an online store, then the most logical vector of promotion is online tools. Namely:
Targeted and contextual advertising is designed to show your audience ads tailored to their interests. The difference: contextual ads are banners on websites with a link to your portal, while targeted ads are ads in social networks.
For example, if a user is interested in a vacuum cleaner of a certain model and searched for it in online stores of household appliances, then, no matter which Google page he goes to, he will be shown ads for this equipment from different stores. The exception is if you have an ad blocker enabled in your browser.
In addition to sales, social networks are used to increase recognition and loyalty of the audience. For effective SMM-promotion online store should choose the platforms that are most in demand among your target audience (CA), and create there the official accounts of the store. Here you can tell about your product, attract attention with promotions and build communication with customers.
Another tool to promote the site online store - advertising on bloggers, Influencers and opinion leaders, whose audience may be interested in your product. It is not necessary to cooperate with influencers-millionaires, advertising integration of which costs hundreds, or even thousands of dollars. Advertising on nano and microblogger channels also gives you a target audience, and the prices are many times less.
A good result in sales is demonstrated by email marketing. With the help of a mailing list you can quickly and inexpensively inform your audience about interesting products, promotions, seasonal discounts.
Price aggregators are services that collect data on the cost of goods / services from different sellers. This allows consumers to quickly compare prices and decide where it is better to buy the product of interest.
To make the online store in demand, you need to work not only on external advertising, but also on the portal itself. To effectively cope with the task, it is worth analyzing all pages to identify problem areas. Then - to carry out internal work, which includes the following points:
We recommend implementing chatbots for effective customer service and sales funnel formation. Robots help solve issues that do not require the involvement of a manager.
Effective promotion of an online store is a complex task that requires the use of many resources. Therefore, it must be approached responsibly, necessarily making a marketing plan, and correctly selecting the performers. Particular attention should be paid to the quality description of product cards, which would distinguish your resource against the background of competitors.
Do not limit yourself to one channel to attract customers, because it is not enough to cover a large audience. Over time, the analysis of the advertising strategy will show which methods are most effective. Also, do not forget to regularly monitor the actions of competitors and work on improving the site.
It is important to realize that SEO promotion of an online store website is a process that must be worked on constantly. To increase sales is not enough to get to the top of Google. It is necessary to get a foothold in the first positions, so that competitors had difficulty taking your place.
To promote the store brought the result in the form of customers, contact IT-company MEGASITE - web-studio in Kiev, which is engaged in the development of online stores and their promotion to increase sales.
If you are planning to promote your ecommerce project and realize that you may not have enough time and knowledge - we invite you to a free consultation at MEGASITE, where we will analyze your request and offer an effective solution for promotion.