Corporate Website or Landing Page, what to choose in 2024

When a company or business owner wants to order a website, they usually have an abstract notion of the project - there should be a main page, a sales proposal, contacts and so on. Few people know from the very beginning what type of website is needed - corporate, Landing Page or some other type. In this article MEGASITE tells about what the choice of the type of resource depends on and in what cases you should still give preference to a corporate site.

On what depends on the choice of type of site

When choosing the format of a resource, we are always guided by the goals of the business and the functionality it should contain. After all, if you focus only on what is cheaper or faster in terms of development time, you are likely to get a site that will not be of any use to the client. Therefore, at the first meeting with customers we always consider in detail the goals and scenarios of use of the site. And only after that we can draw up the right terms of reference (TOR);

Corporate website or lending site? The following questions should be answered first:

• Why do you need a website - maybe you want to present a new service or product? Or the site is necessary to maintain the image of the company? Or maybe there is a goal to make a resource with a full-fledged catalog of products? Different formats will work for each of these purposes;
• how you want to promote the resource - if the promotion of the site will be through contextual advertising in Google, it makes no sense to make a complex multi-page resource. If the plans are full-fledged SEO-promotion, it is worth considering the option of developing a corporate website;
• how many products or services - how many products you have on display also determines the type of website you choose;
• budget - if funds are currently limited, and at the same time there is no large number of products and desire to promote through SEO, it is better to create a single page than trying to fit into a small budget of a large project;

The differences between a Landing Page and a multi-page corporate website are in the navigation and structure. Landing Page is a single page with many blocks with brief information. Business site - a full-fledged resource with various pages, which familiarizes in detail with the company, its history, product line, news and so on.As a rule, Landing is dedicated to one service, product or a specific target action. At the same time, a corporate site perform several functions at once.

If you want to order a website, but you have doubts about its type, managers of IT-company MEGASITE will help you with this task. We will analyze the market, study the peculiarities of your business and offer the website format that will cover all your needs to the maximum;

In what cases it is worth choosing a Landing Page

Landing refers to a one-page website that sells a specific product or service. In general, it can be used as a tool to get the necessary action from the client. For example, selling concert tickets, booking seats for a cultural event, pre-ordering a new product, and so on;

All content, including text, animations, illustrations and videos, is placed on a single page. Navigation leads not to other pages, but to separate blocks. Lending has very limited functionality, because its main task is to encourage the user to click on the "Buy", "Book" or "Leave your contacts" button;

In what situations choose to go for a lend-lease:

• you need to test a new hypothesis, niche, product;
• you need to promote one or more similar products or services;
• The main goal is to drive conversions, not to convince you to buy a complex product;
• the page will be promoted through paid advertising, not SEO.

Designing a Landing Page is a simpler and more budget-friendly solution, but that doesn't mean it's less effective for the company. If all conditions are met, the landing page will demonstrate high conversion rate of your sales funnel and increase the effectiveness of the main website;

Corporate website

If a lending site is a one-page site, a corporate site is a multi-page site. As a rule, it contains 10-20 pages, which details all the information about the company. Under each section is created a separate page with the relevant data. All these pages can be easily found in the navigation menu;

The most common sections are:

• about the company;
• A catalog of products or a description of services;
• getting to know the team;
• contacts;
• corporate blog;
• portfolios, cases, completed projects;
• offers for partners;
• current job openings.

At the client's request, personal offices for employees can be made in the corporate website. Thus, the resource can be not only a "presentation" of the company on the Internet, but also a tool for internal use;

Development of a corporate website is ordered if the following goals stand:

• Building a memorable brand and maintaining an image;
• informing visitors about the company's activities;
• attracting customers, partners and employees.

All tools available to marketers - SEO-promotion, crowd-marketing, contextual advertising, targeting and so on - can be used to promote a business website. The format of the site allows you to implement all these methods without restrictions, unlike a lending. 

If the company has too large list of goods and there is a goal to make the site the main sales channel, then we recommend to consider exactly development of an online store;

There are no differences in the stages of creating a landing page and a corporate website, in both cases there is design development, market research, front-end and back-end development. But if we are talking about a landing page, fewer hours are spent on each stage because of the small size of the project;

If you want to order turnkey website development and are looking for a reliable web studio, we invite you to a free consultation at MEGASITE. To do this, call us at +38 (095) 1000 118 or leave a request through the form on