When a company or business owner wants to order a website, they usually have an abstract notion of the project - there should be a main page, a sales proposal, contacts and so on. Few people know from the very beginning what type of website is needed - corporate, Landing Page or some other type. In this article MEGASITE tells about what the choice of the type of resource depends on and in what cases you should still give preference to a corporate site.
When choosing the format of a resource, we are always guided by the goals of the business and the functionality it should contain. After all, if you focus only on what is cheaper or faster in terms of development time, you are likely to get a site that will not be of any use to the client. Therefore, at the first meeting with customers we always consider in detail the goals and scenarios of use of the site. And only after that we can draw up the right terms of reference (TOR);
Corporate website or lending site? The following questions should be answered first:
The differences between a Landing Page and a multi-page corporate website are in the navigation and structure. Landing Page is a single page with many blocks with brief information. Business site - a full-fledged resource with various pages, which familiarizes in detail with the company, its history, product line, news and so on.As a rule, Landing is dedicated to one service, product or a specific target action. At the same time, a corporate site perform several functions at once.
If you want to order a website, but you have doubts about its type, managers of IT-company MEGASITE will help you with this task. We will analyze the market, study the peculiarities of your business and offer the website format that will cover all your needs to the maximum;
Landing refers to a one-page website that sells a specific product or service. In general, it can be used as a tool to get the necessary action from the client. For example, selling concert tickets, booking seats for a cultural event, pre-ordering a new product, and so on;
All content, including text, animations, illustrations and videos, is placed on a single page. Navigation leads not to other pages, but to separate blocks. Lending has very limited functionality, because its main task is to encourage the user to click on the "Buy", "Book" or "Leave your contacts" button;
In what situations choose to go for a lend-lease:
Designing a Landing Page is a simpler and more budget-friendly solution, but that doesn't mean it's less effective for the company. If all conditions are met, the landing page will demonstrate high conversion rate of your sales funnel and increase the effectiveness of the main website;
If a lending site is a one-page site, a corporate site is a multi-page site. As a rule, it contains 10-20 pages, which details all the information about the company. Under each section is created a separate page with the relevant data. All these pages can be easily found in the navigation menu;
The most common sections are:
At the client's request, personal offices for employees can be made in the corporate website. Thus, the resource can be not only a "presentation" of the company on the Internet, but also a tool for internal use;
Development of a corporate website is ordered if the following goals stand:
All tools available to marketers - SEO-promotion, crowd-marketing, contextual advertising, targeting and so on - can be used to promote a business website. The format of the site allows you to implement all these methods without restrictions, unlike a lending.
If the company has too large list of goods and there is a goal to make the site the main sales channel, then we recommend to consider exactly development of an online store;
There are no differences in the stages of creating a landing page and a corporate website, in both cases there is design development, market research, front-end and back-end development. But if we are talking about a landing page, fewer hours are spent on each stage because of the small size of the project;
If you want to order turnkey website development and are looking for a reliable web studio, we invite you to a free consultation at MEGASITE. To do this, call us at +38 (095) 1000 118 or leave a request through the form on