How to structure a corporate website correctly: Megasite's experience

Chaos on corporate website pages is the enemy of customer and partner trust. If a user gets lost between tabs or cannot quickly find the necessary information — they leave. Therefore, the website structure must be carefully planned and tested already at the planning stage. How to do it correctly when creating a corporate website — MEGASITE specialists explain, based on their practical experience.

Basic structure: home, about the company, services, cases, contacts, blog

The basic structure of a corporate website is the foundation on which the entire user experience rests. Proper site navigation helps visitors quickly understand who you are, what you offer, and how to contact you. Pay special attention to the following sections:

• home page — the company’s showcase. Show what you do, who needs it, and what to do next, using CTAs, logical block structure, and simple navigation. Don’t overload the page;
• about the company — briefly explain who you are, why you can be trusted, and why it’s worth working with you. Use a short introduction, key facts in cards, a development story, and links to proofs — certificates, awards, reviews;
• services — this is the client’s solution map. For each offer, specify the title, benefits, target audience, and CTA. Structure it: general list → card → details, prices, feedback form;
• cases — show the effectiveness of your work: this greatly influences user decisions;
• contacts — make this page as simple and accessible as possible: phone numbers, address, map, feedback form;
• blog — attracts SEO traffic and demonstrates expertise. Publish useful articles, link them to services and cases, use structure, tags, and internal links. Regularity and quality are more important than quantity.

These sections of the company's website create a logical and convenient map that helps users move through the funnel—from initial interest to contact. In addition to simplifying navigation, a well-thought-out structure when creating websites also reinforces the perception of the brand as a reliable and professional partner.

Service page structure: goals, description, advantages, CTA

A service page is a tool that turns a visitor’s interest into action. To make it effective, the structure must be carefully designed. The main elements:

• goal — before writing service descriptions, determine what action you want the user to take. All page blocks should lead toward this goal;
• service description — briefly explain what you do and what benefits the client receives. Use headings, short paragraphs, and visual blocks for better readability;
• CTA — make buttons noticeable so that the CTAs on the service page encourage the desired action;
• advantages — show how you differ from competitors: results, timelines, unique approaches. Support this data with numbers, reviews, client logos, and links to cases.

A properly structured service page increases trust and improves conversion rates.

Case section and evidence base: how to design for trust

Cases on a website are the best way to show that you can effectively solve client problems. What needs to be done to make them clear and appealing:

• present cases using a simple structure: problem — solution — result;
• always include numbers — growth rates, savings, deadlines;
• create short summary cards for those who don’t read long texts or watch videos.

This way, users will quickly find the examples they need, and trust and inquiries to your company will increase. B2B cases are especially effective, as they clearly demonstrate concrete results and benefits for clients.

Sitemap and SEO: logic of sections and URLs for indexing

The correct sitemap structure plays a fundamental role in user convenience and is also important for SEO. Logical architecture not only helps users navigate easily but also facilitates the work of search engines, speeding up page indexing. Therefore, when developing a website, consider the following:

• hierarchy — to ensure a clear and accessible SEO site structure, build it from the homepage down to sections and cards;
• logical URL structure — addresses should be short and contain keywords, so visitors and Google can immediately understand what the page is about;
• flat architecture — key pages should be accessible within 2–3 clicks from the homepage;
• crawler navigation — it’s important to create an XML sitemap — a file listing all key pages. Include a link to it in robots.txt and submit it to Google Search Console to help search engines find and index your pages faster;
• semantic navigation — use clear section names, logical hierarchy, and internal links to connect similar topics and improve navigation;
• internal links and breadcrumbs — create logical chains and hierarchies to improve navigation and distribute link equity;
• redirects when changing URLs — use 301 redirects to avoid losing traffic and search rankings.

Regular sitemap updates and error scanning help maintain indexing and improve site visibility. A clear structure and well-designed URLs make it convenient for users and understandable for Google and other search engines.

UX approaches from Megasite: navigation, contact points, feedback forms

When creating corporate websites, MEGASITE places user experience at the center of attention:

• we design navigation to be simple and predictable, with an internal system of transitions between sections and a limited number of items. To avoid overwhelming the user, we use step-by-step or drop-down menus for large catalogs;
• to increase conversion, we place quick contact points on the site — in the header, footer, service cards, and of course, on the “Contacts” page;
• conversion forms are made simple — minimal fields, logical grouping, and a single-column layout for easy completion.

If you want to order a UX corporate website in Kyiv or other cities in Ukraine, the MEGASITE web studio will gladly take on this task. Our specialists will build the site structure so that every visitor can quickly find the necessary information and perform the desired action.