Hotel website promotion
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7 steps to an effective
effective promotion of the hotel website
Analysing the site and competitors
Website Audit
Formation of goals and objectives
Preparing a Strategy
We analyse your competitors
Market analysis
Setting up Analytics
Your project
Our pride
And we'll do the rest!
Promotion of website in hospitality industry
Creating a website in Ukraine has long been a prerequisite for the success of the hotel business. Hotel, which does not have its own WEB resource, regularly loses customers. Planning a trip to a foreign city, people choose a place to stay in advance. Read the offers of hotels and find out the rates the easiest way online. High competition on the market forces to find ways to attract customers. Optimal variant in the field of services - promotion of hotel website in search engine.
Why WEB-resource in hotel business?
You can order the creation of the hotel website and its further promotion in the Web Studio in Kiev. The cost is calculated individually for each project. Owning your own WEB-resource is beneficial to hotel business owners and users of the network.
The main reasons why to order the development of the site.
- Time saving. Potential customers can book a room and get all the information they need on the pages of the WEB resource, which eliminates the need for managers to answer the phone.
- The image of the hotel. Competently developed WEB-resource with a modern design increases the confidence of potential customers.
- Attraction of clients. Users can find promotions and special offers on the site. This is an effective advertising tool which attracts customers and motivates to book a room.
- Expansion of the circle of target audience. When developing a WEB resource, you can localize it for different geographical markets. Additional English will allow customers from other countries to use the services of the hotel.
Compulsory functions of a WEB resource should be free communication, booking rooms, the ability to choose the form of payment with quick confirmation of the payment. The presence of such services is a major advantage in the promotion of the hotel on the Internet.
Peculiarities of the hotel website promotion
Promotion of the hotel starts with a quality website. It should be interesting, convenient and quick to use. Users who get the necessary information and the ability to quickly decide on booking and payment often become regular customers.
Potential customers are interested in:
- detailed information about prices;
- reviews of clients who have used the hotel's services;
- room descriptions with professional photos of the hotel interiors and grounds.
As in any business, a comprehensive promotion of the hotel website has its own characteristics. An important tool in the optimization is the text. It should not only climb the positions in the search engine, but be interesting. Content is developed taking into account the events of the year - seasonality, sporting events, conferences, concerts, etc. The hotel website SEO promotion plan is made taking into account the key requests. The main task of promotion - to bring the WEB resource in the top search engine results.
The main stages of website promotion hotel:
- analysis of competitors in the top 10;
- full technical audit;
- formation of the semantic core;
- elaboration of the structure;
- technical optimization;
- external optimization.
A thorough technical audit will identify and eliminate errors that slow down the site.